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Comparison and information on video sharing websites.
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Video sharing sites
Heather Hope & Sheliza KhanMarch 14, 2013
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What are Video Sharing Sites?
“A website that allows users to upload and share videos to either the general public or invited guests.”
Who Uses Video Sharing Sites?
General public
Organizations
2 billion videos are viewed a day on YouTube as of May 2010
48 hours of YouTube content is uploaded every minute as of March 2010
How to Use Video Sharing Sites
Sign up
Upload
Share
Some Video Sharing Sites
One of the best known video sharing sites
15 min limitation
20GB limitation
Most content unloaded by individuals
Social networking site featuring videos
New artists and bands
500MB limitation
20 minute limitation
Professional platform
Registration required
Replaceable video feature
separate user profiles
Contest manager
Weekly restrictions
Businesses use PRO accounts
Video school and Video enhancer
Couch mode
Web series
Apply to share
Uploads based on quality
Humourous entertaining videos
Males aged 15-35
Option to sell
Producer of an online video platform
$99/month & up
Hosts and publishes videos for users
Polished professional look
Internet television company
Categorized heavily
Forum
Based in Paris, France
similar to YouTube in most ways
Maximum upload 60 minutes
Only 4GB of storage space
Video Sharing Sites Comparison
Useful for B2B
Showcase products and services
Testimonials
Video appeared most frequently, and in over 70 per cent of Google search results, images were second and appeared in over 30 per cent of results.
Useful for B2C
Allows customers to learn about your company
Can educate customers about your products/uses/how to use them (ex. Tutorials)
Helps spread the word
Free commercial space
For Profit
LEGOClubTV
56, 631 subscribers
47,942,867 views
Example http://www.youtube.com/watch?v=MCpuful18JY
Not For Profit
Covenant House
628 subscribers
142,0512 views
Example https://www.youtube.com/watch?v=LCDtCVR01Kg
For-Profit vs. Non-Profit
White Label Providers
Company’s who produce video’s for marketers
Offer professional video making services
eg. Canadian Firm Planta
http://www.youtube.com/watch?v=rIyxdHJ7mKI&feature=player_embedded
Informational
Informational http://blip.tv/SpaceRip/seeing-the-formation-of-planets-5928342
Educational
Informational and Educational
Educational http://www.youtube.com/user/vidz4kids?v=YUtvaCGx05g
CommunityChannel
Nat Tran
1,223,310 Subscribers
http://www.youtube.com/watch?v=W0bwCrZA34I
Entertainment
Going Viral
Becomes popular through sharing
How to go Viral:Stay currentKeywords and tagsAttract a big nameBe interesting, not boring!
Example: http://www.youtube.com/watch?v=u-yLGIH7W9Y
Going Viral
Helps your audience find your video
Helps your video rank well
Using tags from a similar successful video can help your video show as a “related video”
Example: http://www.youtube.com/watch?v=1vyfVlhXgSU
Benefits of Video Tagging
Microsoft Media Video (.wmv) small file size and fairly good quality
Motion Picture Experts Group (.mp4) very popular for sharing video’s, recommended by YouTube
Best Video Formats
Apple Quick Time (.mov) big files and high quality.
Flash Video (.flv) most common format, uses adobe flash, small files, streams fast, can play while loading, great for longer videos, sharing sites like YouTube convert videos to flash.
Best Video Formats Cont’d
Depends on your sharing site
YouTube maximum file size 20GB
Blip.tv 1.4GB maximum size
Vimeo 500MB a week
Best File Size
Amateur: Free (not including equipment costs)
Semi-Pro (hobbyist): $200-$750
Pro (professional team, professional tools eg. corporate video): $1,000-$3,000
Premium (“wow” factor, advertisement): $5,000-$50,000
Top of the line (top talent, premium quality): $100,000+
Sites like animoto charge by month $3.00+
Associated Costs
http://computer.howstuffworks.com/internet/basics/video-sharing1.htm
http://desktopvideo.about.com/od/desktopeditinghardware/u/GettingStarted.htm
http://www.toprankblog.com/2009/10/video-seo-basic-tips/
http://www.youtube.com/t/about_getting_started
http://desktopvideo.about.com/od/youtubegooglevideo/ht/How-To-Make-Youtube-Videos.htm
Looking To Get Started?
http://bryanacker.wordpress.com/2012/10/29/getting-started-video-sharing/
http://www.journalism.org/analysis_report/youtube_video_creationa_shared_process
http://go.brightcove.com/content/videocloud-sharing-a?c=70130000000jfhB&gclid=CPHJx9f197UCFZEWMgodq2cAwg
http://www.bloomfire.com/lp/video-sharing-software/?seg1=ppc&seg2=gog&seg3=free-trial&_kk=video%20sharing&_kt=7d0ac833-be4a-49a8-a6ab-d9cc94c84b2a&gclid=CPbIysj197UCFYpDMgod5lAAnQ
http://inthecapital.com/channels/how-vine-twitters-new-video-sharing-app-can-help-your-organization/
More Links
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