Vocabulary words

VOCABULARY WORDS1).PROMOTION

2).PRODUCT PROMOTION3).INSTITUTIONAL PROMOTION

4).ADVERTISING5).DIRECT MARKETING6).SALES PROMOTIONS7).PUBLIC RELATIONS

8).NEWS RELEASE9).PUBLICITY

10).PROMOTIONAL MIX11).SALES PROMOTIONS

12).CONSUMER PROMOTIONS13).COUPONS

14).PREMIUMS(ALL EXAMPLES)

PROMOTION

• Decisions about advertising , personal selling, sales promotion, and publicity used to attract potential

Product Promotion

• A promotion method businesses use to convince consumers to select its product or service

Institutional promotion

• To inform people about problems an sell no object

Advertising

• A form of non-personal promotion in which companies pay to promote ideas

Direct Marketing

• type of advertisement directed to a targeted group of prospects and customers rather than to a mass audience

Sales Promotion

• All marketing activities –other than personal selling, and public relations-that are use to simulate purchasing

Public Relations

• Activities that help an organization influence a target audience

News Release

• An announcement that is sent by a business or organization to media outlets

Publicity

• A tacit that public relations professionals use to bring information about an organization

Promotional mix

• A combination of strategies and a cost effective allocation of resources

Sales promotions

• All marketing activities –other that personal selling, advertising and public

Consumer promotions

• Sales that encourage customers and protest to buy a product

Coupons

• Certificates that entitle customers to discounts on goods and services.

Premiums

• Low-cost items given to consumers at a discount or for free