Web Team Retreat

Web Redesign Retreat

Aug. 19, 2010

Agenda

• Discussion of redesign project goals – why are we talking about this?

• Competitive analysis – how have websites changed since 2004?

• Potential features– Preview of Ektron version 8– Logins / personalization– JUF News– Advertising on juf.org or juf.org/news– Private JUF Board microsite

• DMS integration• Next steps

Discussion of redesign project goals

Strategic objectives of the JUF/JF website

1. Advance JUF brand recognition and enhance the image of JUF in the community.

2. Promote the JUF Campaign and encourage new and/or increased giving.

3. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies.

4. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning.

5. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.

Website as Part (not all) of eCommunications Mix

2004

Website

E-mail

Facebook/Twitter/YouTube

Neodigm

Website as Part (not all) of eCommunications Mix

2010

Website

E-mail

Facebook/Twitter/YouTube

Neodigm

Our ideas

• Simplified layout with a clear focus• Small number of prominent calls to action• Streamlined navigation• Some updated content• Multimedia and Flash• Social media• Logins

Simplified layout with clear focus

Simplified layout with clear focus

Simplified layout with clear focus

Prominent calls to action

Prominent calls to action

Prominent calls to action

Prominent calls to action

Streamlined Navigation

Some updated content

• Annual report• Listings of Board and Key Staff• Audited Financials• Mission/goals, plan for achieving them,

progress to date

Some updated content

Some updated content

Multimedia

Multimedia

Flash

Flash

Social Media

Social Media

Logins

Logins

Other ideas

• Mobile • Improved performance• Better treatment of upcoming events• More autonomy for microsites• Incorporation of JFNA content– High Holidays– Chanukah– Annual Campaign

• iPhone app? – The Web Is Dead. Long Live the Internet

Preview of Ektron 8

• Calendar• Blog, Forums • Member profile, Community Groups,

Directory• MessageBoard Comments• Facebook login• Workarea is Javascript instead of ActiveX• PageBuilder. Widgets and Exchange (Ektron

code community)

JUF News

Advertising

Private JUF Board microsite

• Security considerations• Password policy• Other private microsites– Chicago Board of Rabbis– Write On– Jewish Women’s Foundation

DMS Integration

• User logins– DMS ID as custom field– Pre-populate registration forms?– Personalized content?

• Post facto matching

Next steps• Summarize meeting

– Clarify objectives and project scope– More thorough Ektron v8.01 feature/widget review– Prepare project plan and timeline

• Front-end– Paper prototype of homepage and navigation– Approval by Web Team and Staff Cabinet?– Translation to HTML and implementation in Ektron

• Back-end– Install Ektron v8.01, SQL Server 2008, Visual Studio 2010, etc.– Failover solution– Upgrade current website from Ektron v7.5 to Ektron v8.01 and test– DMS integration?

• Launch– Communications plan– Internal training