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presentation I held for a international group of trade union representatives in vienna.
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the web2.0 challenge forworks councils & trade unions
Follow-up meetingWeb 2.0 and Online Rights
Vienna, 5-6 March 2009
the web2.0 challenge forworks councils & trade unions
5 March 09, 17:00-17:45hc voigt
kellerabteil.org
this presentations 'tag-cloud'
web2.0
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
QM
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0
what do we talk about …?
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
the marketing origin of 'web2.0'
the 'web2.0' economy
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0
beside that web2.0 is a whole lot more than that and:a term citing 'social change' …
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0
beside that web2.0 is a whole lot more than that and:a term citing 'social change' …
… what does this social change mean, what does web2.0 bring for NPOs, NGOs, employees?
QM
counter-public
online reputation management blogosphere
public relations
communitiesMemorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0social change
history of media
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
steps in the history of media
scripture,religion,
architecture
letterpress,national language,
encyclopaedia
oral history, music
vowel alphabet,papyrus,
libary
semiconductor,personal computer,
hyperlinkspostal service,
newspaper, railroad,
telegraph
radio,television,telephone
web2.0, telecommunication,
blogs
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
think of that analogy
Gutenbergs revolutionary 'Printing method with movable types': ~1450
The formation of a publishing sector that did press ahead extensive social change: by 1750
I argue: you might compare that to the developments of the past and coming centuries (internet web2.0 ) …
QM
counter-public
online reputation management blogosphere
public relations
communitiesMemorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0social change
history of media
the emergence of web2.0
knowledge based
societies
the emergence of web2.0
confronts us all with a new and totally new kind of archive/library
that will not stop archiving in the next 5, 10 or 25 years
and will be the landscape of memory, the main reservoir for cultural memory, identity building, knowledge et cetera.
web2.0
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
archive
Memorial Landscape
a web2.0 based society?
the questions are:
are we part of that archive/library?
of that cultural memory?
… and …
would you identify with us?
web2.0
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
archive
Memorial Landscape
to search = to google
web2.0
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
archive
Memorial Landscape
to find = hit on something
web2.0
QM
history of media
online reputation management
public relations
social change
organisational development
social control | autonomy
data
diversityarchive
Memorial Landscape
to identify = to get sucked in
blogosphere
permalink
visibility | taboo
Accessibilitycommunities
counter-public
web2.0
QM
history of media
online reputation management
public relations
social change
organisational development
social control | autonomy
data
diversityarchive
Memorial Landscape
get sucked into a whole universe
blogosphere
permalink
visibility | taboo
Accessibilitycommunities
counter-public
Blogroll
tags
SEO
sharing
media mix
trackbacks
tagssharing
media mix
Accessibilitycommunities
blogosphere
counter-public
permalink
SEO
trackbacksBlogroll
web2.0
QM
history of media
online reputation management
public relations
social change
organisational development
social control | autonomy
data
diversityarchive
Memorial Landscape
visibility | taboo
web2.0
QM
history of media
online reputation management
public relations
social change
organisational development
social control | autonomy
data
diversityarchive
Memorial Landscape
a control question
blogsphere
permalink
visibility | taboo
Accessibilitycommunities
counter-public
Blogroll
tags
SEO
sharing
media mix
trackbacks how likely is it, that your 14 year old kid
discovers a fascinating universe,
only because one day, it googled «work councils»,
which she or he (only?) did, because her/his parents are representatives for their colleagues?
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0
… back to
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
web2.0
what do have to do anyway?
web2.0
history of media
counter-public
blogospherecommunities
social change
Memorial Landscape
archive
Accessibility
visibility | taboosocial control | autonomy
data
diversitypermalink
todays imperatives
public relations
online reputation management
QMorganisational development
knowledge management
customer care
diversity management
identity management
web2.0
history of media
counter-public
blogspherecommunities
social change
Memorial Landscape
archive
Accessibility
visibility | taboosocial control | autonomy
data
diversitypermalink
and how do we get this done?
public relations
online reputation management
QMorganisational development
knowledge management
customer care
diversity management
web2.0
history of media
counter-public
blogspherecommunities
social change
Memorial Landscape
archive
Accessibility
visibility | taboosocial control | autonomy
data
diversitypermalink
Can we organize constant ORM?
public relations
online reputation management
QMorganisational development
knowledge management
customer care
diversity management
top down … all together …
web2.0
history of media
counter-public
blogspherecommunities
social change
Memorial Landscape
archive
Accessibility
visibility | taboosocial control | autonomy
data
diversitypermalink
btw, keeping in mind who we are
public relations
online reputation management
QMorganisational development
knowledge management
customer care
diversity management
top down?diversity of
wageworkers
web2.0
QM
history of media
counter-public
online reputation management blogosphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
a in between summary …
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational development
social control | autonomy
data
diversitypermalink
a in between summary …
Where does all that lead to …
… in regard of this conferences title:
web2.0 and Online Rights?
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational developmentdata
diversitypermalink
a in between summary …
Where does all that lead to …
… in regard of this conferences title:
web2.0 and Online Rights?
social control | autonomy
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational developmentdata
diversitypermalink
a thesis …
the Right to be present Online,
the Right to read and write,to look at and give a picture,to listen and talk
about "our" work, everyday lives, problems, perspectives, …
social control | autonomy
web2.0
QM
history of media
counter-public
online reputation management blogsphere
public relations
communities
social change
Memorial Landscape
archive
Accessibility
visibility | tabooorganisational developmentdata
diversitypermalink
a thesis …
… rights, that seem to be trivial,
but conflict with the interests of enterprises and corporations, share-holders, employers, lobbyists, mass media, governmental organizations …
… the interest sphere of the capital.
social control | autonomy
social control | autonomy
visibility | tabooMemorial Landscape
Accessibilityblogosphere
counter-public
diversity
QM
history of media
online reputation management
public relations
communities
archive
organisational developmentdata
permalink
social change
so, the conflict of interests 'shifts'?
web2.0
web2.0
QM
history of media
online reputation management
public relations
communities
archive
organisational developmentdata
permalink
social control | autonomy
diversity
Memorial Landscape
visibility | taboo
Accessibility
social change
blogosphere
counter-public
or is it more: the age old struggle under new circumstances
blogosphere
Memorial Landscape
social change
diversity
web2.0
QM
history of media
online reputation management
public relations
communities
archive
organisational developmentdata
permalink
social control | autonomy
visibility | taboo
counter-public
our strategies should aim at
Accessibility
social control | autonomy
visibility | taboo
counter-public
Memorial Landscape
social change
Accessibility
web2.0
QM
history of media
online reputation management
public relations archive
organisational developmentdata
permalink
blogospherecommunities
diversity
and make good use of
social control | autonomy
visibility | taboo
counter-public
Memorial Landscape
social change
Accessibility
web2.0
QM
history of media
online reputation management
public relations archive
organisational developmentdata
permalink
blogospherecommunities
diversity
which includes all that as well
visibility | taboo
Accessibility
Memorial Landscape
counter-publicsocial change
diversity
web2.0
QM
history of media
online reputation management
public relations
communities
archive
organisational developmentdata
permalink
blogosphere
the cornerstone of our strategy
the Weblog:• easy, quick and cheap
• tags, feeds, links, archive
• independent
• quick to move
• diverse forms of usage
• ideal tool for collaboration
• mixture of users and content
social control | autonomy
visibility | taboo
social change web2.0
QM
history of media
online reputation management
public relations
communities
organisational developmentdata
permalink
blogosphere
goal: blogospheres all over
social control | autonomy
counter-public
archivediversity
Memorial Landscape
Accessibility
user generated content
visibility | taboo
social change web2.0
QM
history of media
online reputation management
public relations
communities
data
permalink
blogosphere
all that would amount to
social control | autonomy
counter-public
archivediversity
Memorial Landscape
Accessibility
user generated content
organizational development
social control | autonomy
visibility | taboo
counter-public
Memorial Landscape
social change
Accessibility
web2.0
QM
history of media
online reputation management
public relations archive
organisational developmentdata
permalink
conclusio
the web2.0 challenge for works councils and trade unions is a
question oforganizational developmentof our works councils and trade unions for the future
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