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Disruption caused by technical innovations of Web 2.0 and pervasive broadband by industry sector
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CS 292: Beyond the One Way Web
Matthew Jett Hall, Spring 2008http://beyondtheonewayweb.wordpress.com
Shell Global Scenarios OverviewBlogging Iran: Esfandiar ZafarWhat is Disruption? Impacted IndustriesChapter 4 Summary
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The Three Global Scenarios Low Trust Globalisation Open Doors Flags
How do these scenarios impact … IT Professional? … individuals? … governments?
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Response To Technology Terrorism Bad Corporate Conduct
Generates Regulatory Compliance
▪ Accounting and Auditing (Logging)▪ E-Discovery (Preservation and Protocol)
State Censorship Increase in Security / Decrease in Trust
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Blogging Drivers Rate of Growth
State of Blogging in IranMotivations Penetration Infrastructure used Limitations, Filtering
Sample blogs
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“Low Cost” of online PublishingAnother medium of communicationLow cost of entryAs easy of writing an emailEnhanced by pictures and
podcastingAbility to commentAnd now mobile posting
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Islamic republic in 1979
1980-88, Iran-Iraq War Isolated by sanctions Population
Doubled in under 30 yrs Large ex-pat community
Reformer: President Khatami ‘97 – ‘05
President Mahmud AHMADI-NEJAD ‘05 - Present
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Source: google earth
Youth culture pushing the envelope Seeking a medium to self express Thirst for knowledge and information Lack of trust in government
Restrictions in social gatherings Religious Cultural
Restrictions in publishing and media
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IR - 70,431,905 population - Country size: 1,648,195 sq km
Capital City: Tehran - population 7,185,831 ('07)
18,000,000 users as of Aug/07, 25.6% penetration, per ITU.
465,100 Broadband Internet connections as of Sept/07, per ITU
Source: http://www.internetworldstats.com/
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Population2007 Est.
Usage 2000
UsageLatest Data
% Population
% of M.E.
7 YearUsage Growth
Iran 65,397,521
250,000 18,000,000
27.5% 53.7% 7,100.0%
Middle East
192,755,045
3,284,800
33,510,500
17.4% 100% 920.2%
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Conclusions:
• Tremendous growth in Internet usage over 7 years• Substantial portion of total Internet adoption in Middle East• Amplifies the youth culture’s ability to
• challenge authority• access the world’s popular culture
Persian BlogBlogFaBlog SkyMihan BlogParsi Blog
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www.wordpress.orgwww.youtube.com…
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OpenNet Initiative
Most Restrictive Filtering China Iran
Detailed Report on Iran 2004-2005
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Government and/or ISPs?
Persian Text reads:“Dear CustomerAccess to this site is not possible.”
Captured from a blog in Persian
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Back of a bus seat in Tehran
Persian text reads “fast filter breaker”
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Discussing gOS and Web 2.0
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Persian blog entry on how to pass filters to access Google, Gmail, Blogfa
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“The action of rending or bursting asunder; violent dissolution of continuity; forcible severance. “ (OED)
Out with the old, in with new!
Sources Social Change: Revolution Technical Innovation: Obsolescence
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When an industry is disrupted It impacts that industry It impacts the suppliers of that industry It impacts the sellers of the products It impacts the people transporting the
products
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Age Male Female Total 0-14 31,152,050 29,777,438 60,929,48815-64 100,995,752 101,365,035 202,360,78765+ 15,858,477 21,991,195 37,849,672Total 148,006,279 153,133,668 301,139,947
CIA World Factbook: July 2007
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Home Broadband & Dial-Up Penetration (% of adult Americans)
0%
10%
20%
30%
40%
50%
60%
Jun-
00
Dec-00
Jun-
01
Dec-01
Jun-
02
Dec-02
Jun-
03
Dec-03
Jun-
04
Dec-04
Jun-
05
Dec-05
Jun-
06
Dec-06
Jun-
07
Broadband Dial Up
http://www.pewinternet.org/
Web 2.0
Notice emergence – late ‘04 / ‘05
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Web 2.0
Learning and Dissemination Broadcast and Print Advertising Health Care Research Politics Shopping
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How do you meet your reference needs?
How do you learn? Classroom? Recorded Lecture Live Lecture E-Learning Computer Based Training?
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“A type of web page designed so that its content can be edited by anyone who accesses it, using a simplified markup language.” wiki, n." The Oxford English
Dictionary. 2nd ed. 1989. OED Online. Oxford University Press.
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WIKIPEDIA
2001: Wiki Software and Web Server from a dude in St. Pete
Utilizes wiki social editing Donation supported Style and structure defined
by the contributor
“Our goal is to get to Britannica quality, or better.” Jimmy Wales, Founder
BRITANNICA
“December 1768, and the whole work was completed in 1771 in three volumes containing 2,391 pages, four folded leaves of unnumbered tables, and 160 copperplates”
Professional editors” Revenue model Style and structure
defined by the editorial process
Gold Standard for information quality
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1974: The 15th edition was given a world point of view by more than 4,000 contributing authors from more than 100 countries. The editorial creation of the work cost $32 million exclusive of printing costs, representing the largest single private investment in publishing history up to that time.
“Encyclopædia Britannica." Encyclopædia Britannica. 2008. Encyclopædia Britannica Online. <http://search.eb.com/eb/article-2112>.
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December 2005: Nature magazine “Internet encyclopaedias go head to head” by Jim Giles
42 entries examined “the average science entry in Wikipedia
contained around four inaccuracies; Britannica, about three.”
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Date # ArticlesIncrease from Previous Year
1/1/2002 19,700 19,7001/1/2003 96,500 76,8001/1/2004 188,800 92,3001/1/2005 438,500 249,7001/1/2006 895,000 456,5001/1/2007 1,560,000 665,0001/1/2008 2,153,000 593,000
Compression of TimeCompression of DistanceModes of Learning
Live Lecture Recorded Lecture Interactive Seminar Asynchronous / Interactive
Question: Is Face to Face / Live Better?
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Course Management SystemsTelepresenceMessages come to you, not to a desk
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Anywhere Learning Technical Certifications CISSP, Network+, Security+
Instructor LedThrough web based conferencing
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TRADITIONAL
Print Book Newspaper Magazines
Advertising Yellow Pages Print
Broadcast
DISRUPTION
Books Lulu.com Amazon kindle
Newspaper Blogs On-Line editions
Advertising Search engines Reduction in print readership Dispersion of readership to sites of
narrow, topical interest Broadcast
ABC, CBS, NBC Cable Cable YOUTUBE On-demand, digital distribution DVR What you want when you want it
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Are newspapers dead?
HBO – The Wire Episode 53 Baltimore
Sun
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“NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada.” - naa.org
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701 hits
It’s your work
You took someone and redirected their energy 701 times
They could have been reading the New York Times
They could have been watching CBS
Instead they were reading your blog!
Your blog --- 701 Hits as of 6 Feb 08 61
Problem – how do I reach micro-markets?
Banner AdsFlash AdsText Message AdsPaid placement in searchBlog topic related ads
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Web 1.0 Electronic Medical Record CPOE Imaging and Diagnostics
Web 2.0 moves towards Personalized Evidenced based medicine On-demand
▪ access to clinical records for patient and physician▪ access to clinical data regarding procedure outcomes▪ access to clinical data regarding pharmacological
outcomes Error reduction and quality improvement Reduced Cycle Time
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Personalized Medicine On-Demand 24 x 7 x
365 Physician & Patient
Messaging Yes privacy people --
that is my cholesterol
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Distributed Computation SETI Cancer
Supercomputiing National Cyber Infrastructure Many
Disciplines Researchers data sets Scientific instrumentation
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Personal Crusades Utah Taser Bad Cop News
Scandal Old School vs. 1.0
Campaigning
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Old School – Rodney King
New School – Utah Taser Guy
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This author really loves the po-po
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Monica Lewinsky+
Bill Clinton+
HTTP+ TCP/IP=
Major Scandal Spark
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June 17, 1972 Watergate Hotel Break In Presidents Reporters Large Papers Even a movie
about the reporters!
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Youtube DebatesQuestion directly from the
population
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Amazon.com rating systems
Netflix Reviews
It’s nice to know what others experienced before you buy your products!
Based upon your ratings, systems can now recommend things to you.
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