We're Not Noobs Anymore

THE COLLEGE AT BROCKPORT

PROJECT

DATE CLIENTJAN. 29 2014

WE’RE NOT NOOBS ANYMOREAN UPDATE ON OUR SOCIAL MEDIA EFFORTS

NOOB(NOUN)A NEWBIE, ESPECIALLY A PERSON WHO IS NEW TO AN ONLINE COMMUNITY AND WHOSE ONLINE PARTICIPATION AND INTERACTIONS DISPLAY A LACK OF SKILL OR KNOWLEDGE

Then and NowPlatform Size on 3/2/11 Size Today

Facebook 256 6,028

Twitter 850 5,522

YouTube 51,000 views 212,000 views

Flickr just launched 215,500 views

WE’RE GETTING MORE SOPHISTICATEDBROADENING OUR REACH AND OUR ENGAGEMENT

What’s New?Launched Google+, Pinterest, and Instagram Accounts

Livestreamed two commencements around the world, encouraging our community to share their moments

Social Media Interns

Revamped our Connect Page: brockport.edu/connect

Pinterest

Instagram

Alex Kogut

Effort to be very human

Step out from behind official announcements using videos and images

Won us praise from our audiences, peers

We’re talking (and listening) more

Posting more, but not just news releases

Congratulations Tweets

Steering questions to various offices

Analytics and Advertising

Using data to inform our posting decisions

Targeting our specific audiences with ads and promoted posts

Recent Winter Session Post reached 96,000 people in ~ 24 hours.

Ads for undergraduate admissions reached 170,000 people in a week.

Social Media as Customer Service

This trend is here. We are trying to capitalize on it

Expectation of a response on Twitter is faster than a phone call- Scott Stratten (@unmarketing)

Students with complaints are turning to SM first

Consider it for your offices

One recent example…

“Type a quote here.”

–Johnny Appleseed

It’s on Social Media…Want to know if people are thinking of transferring?

Having problems at school? Problems registering for class?

Want to know if a student is really excited about getting accepted?

The pulse of the campus is out there. Right now. in real-time.

What’s Next?

In social media, that’s always a good question

Where should we be? Wherever the students are.

Continue to engage, expand and respond

Mobile. Mobile. Mobile. Mobile.

Did I mention Mobile?

Questions?

@dtyler321 on Twitter

dtyler@brockport.edu

x2306

Room 23 Allen

I’m also happy to take this show on the road.