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I-Mod Week One Findings and Obeservations
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what travelers want (maybe)
deshaunda gooden warner
Phase 0a and 0b Findings and Observations:
“before you can think outside of
the box, you have to have a
box…”
- Twyla Tharp
Defining the Box
Understand the Market
Idea Lab: Post It Note Mind Map
Virtual Idea Lab: SimpleMind
Getting Innovation Right
Getting Innovation Right
Getting Innovation Right
Seeing with New Eyes
Virtual Idea Lab: Pinterest
1: Dietary Restrictions
2: Comfort on Board
3: Coffee Obsession
4: Air Quality
5: Inspiration in Motion
Idea? OR
Opportunity?
Reflection
Analysis
Vertical Thinking: Ranking Ideas
Vertical Thinking: Market Feasibility
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