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Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.
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Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1
WordPress and SEO
August 2013 Adam Cirlincione
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SEO Configuration
• Pretty URLs
• Custom Titles
• Headings
• Bread Crumb Navigation
• Canonicalization
• Sitemaps
• RSS Feeds
• Image Optimization
• Social Profiles/Sharing
• Meta Info
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SEO
Configuration
• Pretty URLs • The default permalink is ?p=<postid>
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SEO
Configuration Custom Titles
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SEO
Configuration Headings
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SEO
Configuration Clean Up Coding
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SEO
Configuration Description
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SEO
Configuration Breadcrumbs
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SEO
Configuration
Canonicalization
www. vs. non- www.
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SEO
Configuration
Canonicalization
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SEO
Configuration
More Duplicate Content Concerns
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SEO Configuration RSS Feeds
Comment Capabilities
Email Subscriptions
Automatic recent post feeds
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SEO
Sitemaps
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SEO
Images
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SEO
Speed = Success Google’s 6 Categories of Page Speed Best Practices
Optimizing caching — keeping your application's data and logic off the network
altogether
Minimizing round-trip times — reducing the number of serial request-response
cycles
Minimizing request overhead — reducing upload size
Minimizing payload size — reducing the size of responses, downloads, and cached
pages
Optimizing browser rendering — improving the browser's layout of a page
Optimizing for mobile — tuning a site for the characteristics of mobile networks
and mobile devices
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SEO
W3 Total Cache
Popular plugin
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Social Sharing and Profile Promotion
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Local SEO
The Yoast Local SEO plugin:
• KML File and Geo Sitemap generation
(for Google)
• Address output in Schema.org format
• Showing opening hours (with Schema.org
output)
• Showing Google maps, including a
routeplanner
• Support for multiple locations
• CSV upload for multiple locations
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Yoast News Module Plugin
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Yoast Video Plugin
Video thumbnails stand
out and have a higher
CTR
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Yoast Video Plugin
• The Yoast Video SEO plugin supports:
• Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML
Sitemaps)
• MediaRSS enhancements to your RSS feed
• Full support for schema.org videoObject markup
• Snippet previews with the actual video still in them
• Facebook OpenGraph tags on your video pages
• Support for many major video platforms including:
Youtube, Vimeo, Blip, DailyMotion and others
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Yoast Google Analytics Plugin
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Yoast Google Analytics Plugin
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Conclusion
Content is still KING
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