Workshop week 8: Marketing yourself

Luck is wherepreparation meets opportunity.

Marketing yourself creates luck.

MARKETING YOURSELF

5 STEPS TO EFFECTIVELY SELL YOURSELF

Think of yourself as the product/brand and what you can do as the service.

It's your responsibility to identify what expertise you can offer to your "customer.”

1.STRATEGIZE FORYOURSELF

Devise a strategy or course of action.

1. STRATEGIZE FOR YOURSELFPREPARATION:

Identify your target markets: Who needs to know you, your capabilities, and professional goals?

Define your mission and the benefits you offer. Self knowledge: interests, personality and values; SWOT: (natural talents, aptitudes)

INTRODUCTION: Be yourself (profile)

POSITIONING: Highlight your competitive advantages: What makes you a serious candidate?

Analyse your competitors: Profile? Strengths? Weaknesses?

DIFFERENTIATION: Design a Unique Selling Proposition: What’s your offer? How does it make you different from other applicants?

PROMOTION: Advertise / sell yourself: Show benefits you will offer to your “customers”?

My tip for you:After the first draft of your personal marketing plan is committed towriting, discuss it with at least three people you respect such as a mentor, teacher or parent. Incorporate their feedback and suggestions, and then begin to implement your plan.

1. STRATEGIZE FOR YOURSELF

DURING THE INTERVIEW

Mission, Market Research, SWOT,

Positioning, Differentiation, Benefits

BEFORE THE INTERVIEW

Preparation Introduction“Product”

Description

Your profile

PositioningCompetitive Advantages

Your strengths

DifferentiationUnique Selling

Proposition

Your offer

PromotionAdvertising

Selling

Your benefits

ConclusionCRM

(questions)

Feedback

AFTER THE INTERVIEW

Thanks.CRM

(email)

2.BELIEVE INYOURSELF

Be and believe in who you truly are.

It is better to be hated for what you are than to be loved for what you are not.

Be honest with yourself and your audience.Stick with your values and ethics.Be self-confident in your capacities.

Respect norms (dress code, interview rules)

Remember your objective: to get the job!

However, always…

Show a positive attitude (dynamic, smile)

2. BELIEVE IN YOURSELF

3.SWOTYOURSELF

Identify your capacities & limitations.

3. SWOT YOURSELF / STRENGTHS

Knowing yourself - knowing the product is essential to promote its best features.

Self-evaluation is vital preparation for presenting your skills with evidence to back these up.

My tips for you:

Read carefully the job description, identify main requirements, and find skills you have that meet them.

Always make a connection between your skills and achievements (CV).

3. SWOT YOURSELF / STRENGTHS

According to the job description, what personal strengths would you put forward when applying for Business Club President?

3. SWOT YOURSELF / WEAKNESSES

We're all imperfect, growing, learning human beings.

1. Identify your weaknesses and limitations.

2. Minimize them by explaining how you’ve been working on them.

My tips for you:

Never mention any ofyour weaknesses until interviewers do.

Don’t focus only on weaknesses that are related to the job requirements. Interviewers will try to have a thorough understanding of your profile (personal, professional)

3. SWOT YOURSELF / WEAKNESSES

Linh is applying for the position of RMIT Business Club President. During the interview, she is asked to mention 3 of her weaknesses. Try to minimize the following weaknesses of this candidate:

“ I have never run a student club before, but…”

“ I am a bit shy in public, but…”

“ I am a lazy person, but…”

3. SWOT YOURSELF / OPPORTUNITIES

Opportunities are everywhere. Recognize and seize them!

1. Analyze your target audience (RMIT, Business Club, Interviewers)

2. Find opportunities that would reinforce your strengths.

My tip for you:

Find information aboutyour target audience byinterviewing (former or current) business club members, for instance.

3. SWOT YOURSELF / THREATS

Know your competitors to beat them!

Analyze your competitors (strengths & weaknesses) to help you position / differentiate yourself on the “market”.

My tip for you:

What’s the profile of other students applying for the position? Program? Courses?

3. SWOT YOURSELF / THREATS

What strengths / weaknesses may your competitors have?

4.POSITIONYOURSELF

And differentiate yourself from your competitors.

4. POSITION YOURSELF

Luxury Classy Safe Comfortable Old

My tip for you:

Based on your “market” research, find at least 2 relevant attributes(or strengths) that make your positioning clear. For instance, business-oriented profile + creative skills.

Create an image or identity in the minds of your target market for yourself.

Luxury Trendy Powerful Reliable Young

Economic Convenient Safe Reliable Family

Why would I hire YOU rather than someone else?

4. POSITION / DIFFERENTIATE YOURSELF

My tip for you:

Get inspired by brandsand write your own USP.

“ Providing creative and innovative solutions to connect students with businesses in Saigon”

Simply stated, it’s a summary of what makes your “business” unique and valuable to your target market. It answers the question: How do your “business services” benefit your clients better than anyone else can?

5.PROMOTEYOURSELF

4. PROMOTE YOURSELF

My tips for you:

Follow the strategy youhave designed.

Always remember that you must meet customers’ needs. Promote benefits that will fulfil customers’ expectations.

Let interviewers know about your:

Strengths (SWOT)

Competitive Advantages

Unique Selling Proposition

Achievements

Benefits you will provide

THANKS FOR YOUR ATTENTION