Yi Road2ideas #Team Enigmatic- Lulu

KUMARAGURU COLLEGE OF TECHNOLGY

TEAM ENIGMATIC

5th largest growing retailer in the world

300 outlets

16 lakhs sq. m of mall building 

3000 car park facility

Ice skating rink

Premium five star hotel

5D theatre

Multi- cuisine restaurants

World’s leading brands

1 name

“Operating in various countries and conforming to social requirements in these regions, have made us conversant with the concept of a free and fearless world where everybody can live in harmony with each other and our commitment is to enable the realization of this world in every way we can”

-Mr. Yousuf Ali(Managing Director,

LuLu Group International)

Message from the MD

‘Customers do not really know what they want

until they are given the right product.’ The team at LuLu feels it is their primary

responsibility to understand the need of every customer.

GOAL

Limitless number of brands, numerous

products; result several sources. LuLu today has several sources for all these products and keeping a record at not as simple as it sounds.

PROBLEMS FACED

The basic structure of the hyper market is

altered depending on the region. For instance, meat is sold in very less quantity when compared to the other cities. 

Another important challenge is, 40% agricultural products are wasted due to improper planning.

Tax is another serious issue the team faces.

Market scenario in every region can be

properly analyzed before the hyper market is set up.

The pulse of the customers can be studied through surveys and data analysis.

SOLUTION

In today’s world where brands, consumption,

products know no boundaries, malls are becoming hotspots in every Indian city. LuLu mall today stands as a witness to the country’s growth and market value.

TEAM ENIGMATIC