Yik Yak Happy Hacks

YIK YAK HAPPY HACKS

TA K ING Y IK YA K BY T H E H O R NS

Dave TylerThe College at Brockport

@dtyler321

C O U L D N ’ T T H I N K O F A G O O D PU NMY CO NF E SS I O N…

A BOU T BR O C K PO RT

• Part of the SUNY system

• 67 miles east of Buffalo, 25 miles west of Rochester

• ~8,200 students (undergrad/grad)

• 1979 Special Olympics

• Stan Van Gundy and William Fichtner

2014-15 : THE YEAR OF THE YAK

2 0 1 4 - 1 5 : Y E A R OF T H E YA K

YAK K IT Y S AC K S (O F M O NEY )

T H E V E NT U R E CA P ITA L R O LL S IN

T H E Y W E R E E V E RY W H E R E

SU DDE NLY …

L E T ’ S AD M I T I T H AS I T S M OM E NT S

T H E D O W N S I D EBU T WA IT …

N U K E I T F R O M O R B I T

I T ’ S T H E O N LY WAY T O B E S U R E

. .

L ET ’ S PA U SE HERE TO ASK…

. .

MORE SPEECH NOT LESS

C O L G AT E ’ S E X A M P L E

M A K I N G YO U R O W N F E E D

• Swamp Juice• Produced by Journalism

Students• Available as a Peek

I T H A P PE N E D T O U S

R E F U S I N G T O C E D E T H E B ATT L E G R O U N D

We start Yakkinganonymously, of course

R E F U S I N G T O C E D E T H E B ATT L E G R O U N D

We also Listenalso anonymously, of course

# BL AC K L I V E S M ATT E R

T H I S I S O N E O F T H E M O R E P R I N TA B L E YA K S

O U R I N I T I A L R E AC T I ON

…was slow

O U TC RY

I N V I T E C O MM U N I T Y T O H E L P U S R E S P O N D

T RY ING T O GR O W T H E H E R D

T H E FAC U LT Y ’ S R E AC T I O N T O M Y I D E A …

…was slow

M A K I N G A D E N T

S T U D E N T S G E T I N VO LV E D

•Tables on campus•YouTube PSAs•Hashtags all over social

U N N A M E D P R O F E S S O R D R O P S T H E M I C , WA L K S O F F

T H E H E L P L E S S F E E L I N G W H E N YA K K E R S T H R E AT E N S E L F H A R M

•Health Center has students and professionals monitoring Yaks.•Community has become very responsive when someone Yaks about how they might be struggling•The not knowing absolutely sucks.

S URV I V I N G T H E YA K K E N I N G

•Don’t fear the Yakker•Appeal to your Community•Use the anonymity to your advantage•Embrace the power of free speech

Questions?

Contact me at dtyler@brockport.edu or @dtyler321Find these slides at http://www.slideshare.net/Dtyler321