You're on google+, now what?

You're on

Now What? newraycom.com

Set S.M.A.R.T. GoalsSpecific - What are your business goals?

Keep it clear, concise. focused.

Measurable - You can't manage what you can’t measure. KPI's.

Attainable - Resources? Time? Market accessibility?

Realistic - A marathon, not a sprint.

Timely - Set launch time. Using KPI's assess progress.

with

Content Social Search

connect, collaborate & build community

SEO benefits - Authorship & ContentContent is increasingly important to SEO. Posts are indexed almost immediately. Authorship.

Social Networking - Access to your marketMore Twitter than Facebook - Interest based - Follow (Circle) any influencers you want. Communities.

Content marketing - Blog-like platformPlatform lends itself to blogging with editing & formatting features. Treat G+ as your blog, but...

Because Ray told me to

Know why you're on G+

SEO, you want to be found?

Complete Your Profile!

Google treats Google+ profile and pages just like regular web sites when it comes to search.

Start with your profile avatar which is same as your Google account.

Fill in all fields on "About" page as you would on your own blog.

Search: "How to set up Lower Third"

SEO: It's all about... AUTHORITY

1. It’s not how many you know, it’s who you know.

2. Follower count doesn't count for much

3. +1′s don’t add much plus to search power.

"When it comes to search authority (and the ability to pass that authority along to others),

Google+ profiles can be just as powerful as any other web page. That means you should not

only be using Google+ for SEO, you should be using it to do SEO."

- Mark Traphagen

Building Networks & Communities

Business is personal on Google+.

Every touchpoint on Google+ is an

opportunity to find, nurture & build...

RELATIONSHIPS

GOOGLE+ TIPS

Content: Google+ is your blog away from home - but it ain't yours!

1. Take advantage of basic formatting & editing

— Bold: Any text between two asterisks (*) becomes bold when you post.

— Italic: To make a piece of text italic, put it between two underscores (_).

— Strikethrough: Text between two hyphens (-) gets the strike-through effect.

2. Use images. When sharing an article, add photo first, then include link to original article in body of post.

3. Optimize your Google+ title tags – Treat your Google+ post like a blog by leading it off with a keyword rich title.

Content:

Circles: Your personal and business CRM system

1. Don't be a Circle slut. Remember, it's who's in your network, not how many. Start by deciding how you want to organize your circles before adding people.

2. Use as a Sales & Engagement Funnel. Place the most engaging people in your top four. These are the ones that "stick" at the top of your Home page. As people engage, move them up.

3. Share your circles. But be discriminating. Like LinkedIn, be prepared to stand behind your recommendations. This is one area that is gamed in G+. Spammers see it as a quick way to build followers.

Google+ Communities

1. Decide Community Access level before creating: Private - searchable but approval required Private - totally invitation only. Public - Searchable and anyone can join Public - Needs moderator approval

2. Build it around your passion - 'cause it takes a lot of work. Communities are people gardens. They need attention to grow.

3. Fill in "About" section and specify rules or engagement i.e. no link dumping.

bonus tip: List topics in detail. Benefits of G+ Communities is ability to focus on specific discussions within one.

Google+ Hangouts

1. Be heard.

2. Be seen.

3. Be "you".

Read: The Basics for Enjoying Google+ Hangouts

Circle:Ronnie Bincer - The Hangout Helper

Thank you. You know where to find me.

NewRayCom.com

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Link to my latest blog post

Membership to the GOOGLE+ Tips & Topics Community

and an invitation to our weekly Google+ Lunch Hangout.