Right Brain Marketing: Tapping Into the Engineers Brain

Goals/Takeaways/Action Items/10,000 ft. View

• Have some fun

Goals/Takeaways/Action Items/10,000 ft. View

• Have some fun

• Learn one thing you didn’t know

Goals/Takeaways/Action Items/10,000 ft. View

• Have some fun

• Learn one thing you didn’t know

• Leave curious

Goals/Takeaways/Action Items/10,000 ft. View

Everyone Has a Brain…Right?

Everyone Has a Brain…Right?

• Our brain regulates every system in our body

Everyone Has a Brain…Right?

• Our brain regulates every system in our body

• Our brain controls our decision-making process

Everyone Has a Brain…Right?

• Our brain regulates every system in our body

• Our brain controls our decision-making process

• Our brain controls our survival mechanisms/instincts

Everyone Has a Brain…Right?

• Our brain regulates every system in our body

• Our brain controls our decision-making process

• Our brain controls our survival mechanisms/instincts

• Many of our brain functions are divided into two hemispheres…the left and the right

The Left Side of Our Brain Processes and Stores:

The Left Side of Our Brain Processes and Stores:

• Intelligence

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic• Thinking

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic• Thinking• Short-Term Memory

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning

The Left Side of Our Brain Processes and Stores:

• Intelligence• Logic• Thinking• Short-Term Memory• Conscious Awareness• Language Reasoning• Problem Solving

The Right Side of Our Brain Processes and Stores:

The Right Side of Our Brain Processes and Stores:

• Motivation

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition• Feelings & Emotions

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music

The Right Side of Our Brain Processes and Stores:

• Motivation• Creativity & Intuition• Feelings & Emotions• Long-Term Memory• Subconscious Experiences• Music• Suggestion

Without Agreement There Will Be Chaos

Without Agreement There Will Be Chaos

• Every decision involves both sides

Without Agreement There Will Be Chaos

• Every decision involves both sides

• Each side analyzes from its perspective

Without Agreement There Will Be Chaos

• Every decision involves both sides

• Each side analyzes from its perspective

• The left side connects logically

Without Agreement There Will Be Chaos

• Every decision involves both sides

• Each side analyzes from its perspective

• The left side connects logically

• The right side connects emotionally

Without Agreement There Will Be Chaos

• Every decision involves both sides

• Each side analyzes from its perspective

• The left side connects logically

• The right side connects emotionally

• IF YOU DO NOT CONNECT EMOTIONALLY YOU CANNOT MOTIVATE

For the Engineer…Failure is Not an Option

For the Engineer…Failure is Not an Option

• The #1 emotional driver is:

For the Engineer…Failure is Not an Option

• The #1 emotional driver is:

FEAR OF FAILURE

Making the Connection

Making the Connection

• The left side requires:

Making the Connection

• The left side requires:

• Verifiable proof (Case histories/White papers/testimonials)

Making the Connection

• The left side requires:

• Verifiable proof (Case histories/White papers/testimonials)

• Current APPLICABLE information (Technicalbulletins/code requirements)

Making the Connection

• The left side requires:

• Verifiable proof (Case histories/White papers/testimonials)

• Current APPLICABLE information (Technicalbulletins/code requirements)

• A proven track record

Making the Connection

Making the Connection

• The right side requires:

Making the Connection

• The right side requires:

• Trust (company/products/people)

Making the Connection

• The right side requires:

• Trust (company/products/people)

• Teach me don’t sell me

Making the Connection

• The right side requires:

• Trust (company/products/people)

• Teach me don’t sell me

• Spec to install personal relationship

Making the Connection

• The right side requires:

• Trust (company/products/people)

• Teach me don’t sell me

• Spec to install personal relationship

• Peer support

Completing the Circuit

Completing the Circuit

• An ongoing corporate commitment

Completing the Circuit

• An ongoing corporate commitment

• Crafting your internal and external message

Completing the Circuit

• An ongoing corporate commitment

• Crafting your internal and external message

• Facts tell, stories sell

Completing the Circuit

• An ongoing corporate commitment

• Crafting your internal and external message

• Facts tell, stories sell

• Right message…Right people…Right number of

times

Completing the Circuit

• An ongoing corporate commitment

• Crafting your internal and external message

• Facts tell, stories sell

• Right message…Right people…Right number of

times

• Support their needs

Completing the Circuit

• An ongoing corporate commitment

• Crafting your internal and external message

• Facts tell, stories sell

• Right message…Right people…Right number of

times

• Support their needs

• Stay inside their heads