Sunshine 811

FEPA UpdateSunshine 811

FEPA• $4,180 in 2013

• $4,180 in 2014

Thank you!

Sunshine 811 welcomes FEPA sponsorship in 2015.

• Florida Gas Transmission

coordinated a float for the

Rally ‘N Tally parade in

Tallahassee.

• TECO Peoples Gas ran the

Gladys Kravitz campaign,

recently gave us rights to

their 811 commercial to run

in theaters this August.1st Place in President's Award for businesses

Gas Company Partnerships

2015 Sponsorship Opportunities

• Paradigm meetings• Sunshine 811 Roundtables• Educational videos• Banner campaign

Emergency responders Landscape/nursery

• Social media awareness campaigns & contests Safe digging month 811 Day

• 2015 Safety Day

2014 Proposed Legislation(SB 288/HB 213)

Primary purpose of bill was to extend the High-Priority Subsurface Installation concept to all utilities with underground facilities, not just gas utilities.

Effective date – July 1, 2014

Would have allowed pre-marking through

electronic markings or other industry-

accepted methods.

2014 Proposed Legislation(SB 288/HB 213)

Would have created a noncriminal

infraction for an excavator who fails to

notify a member operator of the start

date when digging near a declared

High-Priority Subsurface

Installation.

2014 Proposed Legislation(SB 288/HB 213)

2014 Proposed Legislation(SB 288/HB 213)

Removed notification exemptions for:

• Excavation/demolition part of normal industrial activities.

• Maintenance activities within ROW by state agency and its employees.

• FDOT will be required to receive locate tickets and locate/mark its facilities.

2014 Proposed Legislation(SB 288/HB 213)

Senate Bill 288 and House Bill 213 to amend Chapter 556, Florida Statutes, withdrawn per Sunshine 811 request.

Proposed Future Legislation

• Repeal current notification exemptions

• Effective state one-call enforcement

• Mandatory damagereporting

Proposed Future Legislation

We invite FEPA to be involved in

developing proposed legislation,

building consensus with FEPA

member and advocacy for

legislation in Tallahassee

Irth Enhancements

• Mobile app for ticket inquiries, positive response updates

• Multi-browser capability

• Single Address Ticket

• Positive Response System enhancements to facilitate excavator communication of: – Notification of work start date and time near High

Priority Subsurface Installations (2C code)

– Agreement (yes/no) with marking delay request by member/locator (3F code)

Damage Data Collection Form

The Sunshine 811 Board of Directors approved

development of a Damage Data Collection Form

for use in Florida. It is a streamlined version of

DIRT. When completed users will be able to report

damages with an online form. Communications is

key to success. Please send our communications

to your constituents.

Damage Data Collection Form

TBD

Damage Data Collection Form

Damage Data Collection Form

What We Do For You: Survey

Knowing your audience is key to good

communication and getting results.

We survey:

• Excavators

• First-time callers

• Event attendees

What We Do For You: Survey

What we learned:

• 66% use smart phones in the field

• 77% liked the roundtable format

• The newsletter and online training are preferred methodsfor education

• Football was the number one sport to watch followed by NASCAR

What We Do For You: Survey

First-time callers: what resonates most

• 4,750 total responses to survey

• 67% of respondents were homeowners.

• April and March were top months for responses. Followed by October and February.

• Top 5 ways callers learned about 811:

1. Utility company 2. Neighbor/friend 3. Television 4. Billboard 5. Radio

WE COUNT PEOPLE BECAUSE PEOPLE COUNT!

What We Do For You: Educate

487 CEUs awarded at in-person

CEU classes for landscape/irrigation

contractors, wastewater contractors,

code enforcement and well drilling

contractors.1. Members

2. Excavators

3. Designers/Engineers

4. FDOT

5. Public works

Top groups atour meetings

Meetings & Presentations 654

# Reached 22,973

People ReachedFiscal Year Total

What We Do For You: Measure

Measure Awareness

86% Marketing Resources page views

44% Homeowner Responsibilities page views

19% Total page views

Measure Paid Media

37.4 million impressions

Measure Earned Media

101 media placements

1,370,500 impressions

1Top 5 Things You Can Do for Awareness

Twitter: @Florida811

Follow us, Tweet messages about

811, re-Tweet our messages

2Top 5 Things You Can Do for Awareness

Facebook: /Sunshine811

Follow us, comment, tell us a good

damage prevention story

3Top 5 Things You Can Do for Awareness

LinkedIn

LinkedIn.com/company/Sunshine-811

Follow us, join groups we are in

4Top 5 Things You Can Do for Awareness

Sign up for our

e-newsletter

5Top 5 Things You Can Do for Awareness

Share our web content

What Else You Can Do?

Invite us to your tailgate meetings

What Else You Can Do?

SUPPORT OUR PROGRAMS!

Safety Matters

Roundtables

Locate Rodeo

Banner Program

Safe Digging Month

811 Day

Firehouse Campaign

SAFETY MATTERSOnline Program

Construction Licensing Industry Board Approved for 1 CEU

Course # 0610048 Providership #004-0001110

Tell us who installs and maintains your pipes. We’ll educate them!

What Else Can you Do?

Mark Your Calendars

Mark your calendars

March 12, 2015Rosen Shingle Creek in Orlando

“This was better than any conference I’ve been to and this was free!”