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Presentation to the Adventure Design Group in San Francisco. The audience was practitioners who make pervasive games. Links Conducttr Conference http://www.conducttrconference.com/ Conducttr http://www.conducttr.com Adventure Design Group http://www.meetup.com/Adventure-Design-Group/ Conducttr experience for Game of Thrones http://www.tstoryteller.com/canal-launches-season-4-of-game-of-thrones-with-an-ambitious-transmedia-campaign
Citation preview
Long-term engagement demands:• Good story• Participation/Interaction• Social aspect – fan-to-fan and/or fan-to-character
Story Participation
Interactive Layer IF this happens THEN…
Narrative Layer JOHN is very ANGRY
Content Layer SEND a TEXT message
Experience Layer OMG! I can’t believe that!!
@robpratten
Main Website Registration
minutes minutes
Graphic novel (PDF)
lunchtime the day after
Live event Flyer Text a character Graphic novel (PDF)
5 mins to 1 day lunchtime the day afterminutesminutes
Twitter ChatBack Personal Content Locker
SMS Voting
Behavioral targetingFacebookCharacters
CRM
CMS
Location-based game with monthly serialized blog content? You got it!
CMS
Audience Database
Behavioral targeting
Characters Events Content
Schedule
Inte
ract
ive
No Yes
No
Yes
Public
On Demand
Scheduled
Limited AvailabilityOn Demand
Directly through interaction Formally via a website(signup widget)
Gaming and Interactive Story Engine
Content Management
System
Audience Management
Metrics & Reporting
YOU
YouTube
SMS
TwitterMobile Apps
Web AppsDevices
(e.g. RFID)
AUDIENCE
SaaS
Multi-platform entertainment
invisible to audience
PublishingSystem
Event Monitoring
Collaborative Authoring
Environment
visible to audience
Individual Group 1 Group 2 Group 3 Team 1 Team 2
Everyone
Weapon
Dri
nk
Revolver AK47
Bee
rV
od
ka
MOORE
CONNERY
CRAIG
BROSNAN
Parent
Children
Mutually exclusive
4 minutes
#Government
Twitter: @desinovadescentFacebook: Desinova Descent
http://conornorrington.wix.com/denisovadescent
This is the game
This is NOT the game
This is the game
This is the metagame
Dude! I’m dying here!
@medic #repair MyCharacter
Earlier that day… Later
Social Media, Email, Phone
Sensor network
Game network
Live events
http://airpi.es/
The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level
CO affects • character’s mood• tone of tweets & blog posts• game difficulty?
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