View
232
Download
0
Category
Preview:
Citation preview
ARE YOU PAYING ATTENTION
?
by
Ugwunna IwuagwuFrom Netherlands
Assignment on Crash Course on Creativity
Stanford University California USA
Boekhandel Stevens (bookshop)The Entrance Looks so colourful, with an Open Door
Sign Lettering Looks Bold, I love it.
Security Door
Environment• The Environment very colourful, makes me to look around• The floor rugged makes it warm for the weather• No Music, makes it good for reflection• Store is Sparse
Personnel• Sales person in the counter,• No Uniform• Young guys
Sales person attending to customer by Pointing
This demarcates the counters
Customers• Customers came alone• Customers are b/w 16-65• Customers touching Products•Spacious for customer move around
Prenatal2nd Shop
The sign lettering is very BOLDSales products presented in frontThe Opening Hours printed on glassSecurity doorBright lights and open doors
EnvironmentEnvironment looks babyishPrice tags are boldColourful storeHidden cameras and screensMusic was so calm and invitingMakes you feel like parent
Personnel
Personnel are behind the counterSome Personnel attending to customersPersonnel on uniformPersonnel uniform blend with the storeLaminate flooring and warm
Products
Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed
Product Contd.
Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placedChairs strategically placed
Customers
Customers are expecting parentsCustomers has kids Most customers age b/w 16-45Customers come with lists
anwb3rd Shop
Strategically locatedWide glass walls for displayPromotions placed outsideDoor open and store smell niceCCTV Placed aheadSign man warning on wet floor
Environment
Colour combination is just perfectFloor is laminatedHigh ceiling, more room for ventilationFire extinguisher present at cornersStore has toilet and is warm
Personnel
Personnel on uniformPersonnel are beautiful young ladiesPersonnel ask to render helpPersonnel arranging shelves regularlyPersonnel behind counter always Counter close to exit
ProductsProducts are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed
Product Contd.
Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed
Customers
• Customers came alone or together• Customers are b/w 16-65• Customers touching Products•Spacious for customer move around
Recommended