Buni TV : Watch Africa Rise

Roger GichuhiDigital Business Developerwww.buni.tvroger@buni.tv

• A multimedia company • based in Nairobi and Los Angeles• “Buni” = Innovation• Producers of The XYZ Show:

6 seasons and 8 million viewers• But also documentaries, children

programming, book publishing, animation, feature film production

About Buni Media

One main challenge: distribution

54 countries

Thousands of languages

What of the African film industry?

United-States: 6,000

Africa:1,500

Number of movie theaters

Size of theater market

$150,000-$600,000

Number of screens per country

Number of feature films produced per country

On television, sponsored content is king

Piracy emerges when high demand is unsatisfied by convenient, legal options

In Africa, a filmmaker is-first and foremost-a hustler

How can we fix this?

The mobile network

Mobile monetization• Dominance of pre-paid• Familiarity with cost of data usage• Available technology• Kenyan youths spend more money

on airtime than on anything else

Mobile: Potentially the first reliable revenue stream for filmmakers

• Mobile site • Accessible from any

smartphone• Apps coming soon• Exploring new technology

for feature phones• Video delivery adapts to

available bandwidth• All social sharing options

A short film from Mozambique?

Have you ever watched

An animation from Kenya?

A documentary from Gabon?

????

There is an opportunity in

discoverycuration

marketing

Business Model:

May50,000+

page views

Free servicead-supported on both

web and mobile

Improved in-video ad delivery system and

direct ad sales

Premium subscriptions on the web

Premium subscriptions and micro-payments on

mobile+

• 100+ original videos licensed from a dozen filmmakers from across the continent

• Including embeds, 400+ total videos• Since April, 600,000 hits, 180,000 unique visitors,

who spent 30,000 hours watching video on Buni TV

• Partnerships with Safaricom, Samsung, film festivals and film schools

• Including the Africa in Motion film festival in Scotland,

Film Africa in London and the Kenya International Film Festival

6 months after launch:

Submit your work at:

content@buni.tv

www.buni.tv@bunitv

www.facebook.com/BuniTV