View
415
Download
2
Category
Preview:
DESCRIPTION
Citation preview
42nd International Film Festival of India
42nd International Film Festival of India
Social Media Campaign By Buzzinga
ObjectiveObjective
• Brand Objective: To showcase the true essence of World Cinema
• Buzzinga's Objective: To promote 42nd International Film Festival of India using Social Media Platforms
What we didWhat we did
IFFI PlatformsIFFI Platforms
Created official IFFI Platforms ON
• Facebook • Twitter
Spreading the word!Spreading the word!
Actively shared the IFFI official pages on the web (Indian & International )
• Facebook Pages• Twitter • Blogs• Consumer Forums• News Sites
‘Liked’ & ‘Followed’ important personalities on Facebook & Twitter
‘Liked’ & ‘Followed’ important personalities on Facebook & Twitter
• IFFI Partners• Celebrities from around the world • Producers/ Directors/ Music Directors/
Production Houses • Media houses/ Journalists/ Bloggers/ Film
Critics • Active tweeple on the IFFI handle • Film festivals
Built ConversationsBuilt Conversations
• IFFI Heritage supported by pictures, press coverage & videos • 2011 highlights • Promoting the major films screened at IFFI 2011 • Multiple tabs with details on each section of IFFI• Tweets & reminder tweets on the IFFI schedule • Replying to each & every query of fans • Retweeting tweets from celebs• Talking to celebs directly
Online Reputation ManagementOnline Reputation Management
• Agency monitored the web on a weekly basis tracking • The link of the news piece, summary & suggested action plan• Seedings on various platforms and initiating threads• Controlling the negative conversations on the web
Social Media SuccessSocial Media Success
India Trending at No. 3 on TwitterIndia Trending at No. 3 on Twitter
Trending at No. 6 on YahooTrending at No. 6 on Yahoo
Talk about IFFI on TwitterTalk about IFFI on Twitter
• Celebrities from around the world • Film fraternity- India & Global• Media Houses- India & Global • Journalists & Bloggers- India & Global • IFFI participants • Fans
ResultResult
• Created a global buzz for the brand IFFI• People from all walks of life were hooked on to the official
platforms for updates, news & queries • Caught the attention of celebrities from around the world • A total of 450 Followers on Twitter • Above 2000 fans on Facebook • All the above results in a span of 30 Days
Thank YouThank You
Recommended