Cosplay Joey

COSPLAY

Presented By:Joey

KokilanVencent

What is Cosplay ?• Cosplay (kosupure in Japanese ) Costume

Play”• Origin Japan • It is a type of performance art that the participants dress up with costumes and accessories to represent a specific character. • Cosplay is one of the subculture

Characteristic• Cosplayers imitate their favorite

characters. • Cosplay also include crossplay which participants imitate the characters of opposite sex.• The styles of cosplay are highly depending on the geographical factor. • In Japan Anime or Video • Western Countries Sci-Fi Characters or Renaissance Characters

InfluenceWhat influence Cosplay?• Video game, comic book, anime, fantasy movie, manga, graphic novel and etc.• Cosplay Community

What Cosplay influences the society? •Cosplay could influence next generation fashion trends around the world.•Cosplay may influence the interest of the society in the coming future.

Cosplayer • Happiness and Joyful• Satisfied and Excited. • Sadness• Cool

Emotio

n Audience • Happiness and Enjoy• Annoyed and Uncomfortable• Embarrassment

• Cosplayers make real expressions for their personalities.• They experiencing the character that they admire such as the personalities. • They are expressing the passion onward cosplay.

expression

Social issues• In Malaysia, there are so control compare to other

countries like Japan and United States. • Cosplayers are also not allowed to wear sexy

costume due to the culture of Islamic. • Crossplaying is not usual to be seen in Malaysia

because Malaysian may not accept the cosplayers imitating the characters of opposite sex.

Target audiencesDemographic• Age: 14-24 years old• Generation: Generation Y and Z• Gender: Both• Income: Normally from parents/ some

part time jobs• Occupation: Students

Target audiencesPsychographic

Attitude• They wanted to bring the character of

animate to reality.• They want to improve their imitation skills

through their experiences.• They wanted to get indulge in fantasy

world.• They believe that the characters from the

comic books, anime, games, and movies have spirit and they just follow the spirit and play roles of the characters.

Target audiencesLifestyle

• They see anime and video game as their lifestyle centre.

• The lifestyle of cosplayers is actually quite similar to the peoples who didn’t involve in cosplay.

Interest• They like to play video game, watch animate and

fantasy movie for more understanding about the characters.

• They will also like to research on the characters that they wish to imitate in order to reach the level of professional.

communication message• Cosplayers are delivering non-verbal

communication process through their costume. • Cosplayers communicate the specific message of

the characters they represented by imitate the characters and acting the characters through attitude, mannerism and body language.

• They wanted to communicate the messages of how they love and respect the characters.

• They are actually promoting the cosplay culture.

Promotional materials• Cosplay Community• Website• Social Network

•Costumes•Accessories

merchandises

Public’s reactionFollowers and People who Like Cosplay

• They enjoy watching other people cosplay.• They may like to take photo with the

cosplayers.• They will observe the cosplayers’ costumes,

accessories, attitude, body language and etc and discuss with their friends.

• They start guessing what the characters that the cosplayers representing.

Public’s reactionPeople who Hate Cosplay

• They will feel embarrassing when seeing people cosplay.

• They will point at the cosplayers and laugh at them. • They start criticize the cosplayers with bad words. • They start asking questions like “What’s is their

costumes for?”, “What happening in this place?” or “Why are they wasting money and time on this?”.

• Cosplay is horrible and they feel like killing the cosplayers.

THANK YOU

• http://www.youtube.com/watch?v=AONFkBhWiv4