Distribution and development of mobile social browser games

Mobile social browser-

gaming: distribution

beyond the app-stores.

Casual Connect Kyiv – October 20 2011

Laurens Rutten - laurens.rutten@boostermedia.com

Today

Who we are

Distributing games via the open mobile web

Smart mobile social games development

Questions & discussion

Who we are

Founded in 2009: now 25+ mobile game professionals

We build mobile gaming portals with media companies, game websites and social networks

Leading worldwide network of mobile gaming sites: Germany, United Kingdom, France, Netherlands, Spain, Finland,

Sweden, Portugal, Italy, Greece, Switzerland, Brazil and SE-Asia

In-house mobile social browser games development

Why to use open mobile web.

How it works.

1. www.gamebrand.com 2. detection: phone or PC? 3. mobile game portal

opens in phone4a. link to game in

external app-store

4b. browser game: after playing

user returns to the portal

iOS devices:

HTML5 browser-gamesHow it works.

Android handsets:

HTML5 or Flash (Lite)

browser-games

Many feature phones:

Flash Lite browser-games

(or J2ME downloads)

Other phones: many phones

do not support HTML5 or

Flash yet, so a download can

be provided. But this does

take the user out of the portal.

Seamless browser user-flow.

Open mobile web App-stores

Support all devices & platforms

Generate your own traffic

Play browser-games directly

Own your customer

Full freedom of branding

Choose your own content

Control of advertising/billing

Billing technically complex

Supports one platform/brand

Traffic already available in store

Download before playing

App-store owns your customer

No or very limited branding

Has to be app-store approved

Business rules by app-store

In-app billing easily available

For HD tabletsFor smartphones For PC full-web

Flexible social distribution.

Anonymous

Two code bases, many platforms.

FLASH 10.1 GAME ENGINE

(ACTIONSCRIP 3)

HTML5 GAME

ENGINE

MOBILE BROWSER BASEDFLASH 10.1+ MOBILE DESIGN

MOBILE BROWSER BASEDHTML5

OTHER ANDROID STORES

BB PLAYBOOKANDROID AIR

ANDROID AIR

REPACKAGEDMOBILE BUILD

FOR SMARTPHONE & HD-TABLETS

ANDROID MARKETANDROID AIR

iOS HYBRID APPSHTML5 WEB APP

SAMSUNG BADA APPS

HI-END NOKIA SYMBIAN FLASHLITE 4.0

FLASHLITE 4.0

RECODE FLASH 10.1+

TO FLASHLITE 4.0

FULL WEB (FB) VERSIONFLASH 10.1+ WEB DESIGN

FAST PROTOTYPINGFLASH 10.1+

Broadly distribute social games.

Browser-based social games.

Development tips for social browser games

Limit number of client code bases and use one server side codebase

Make quick prototype in other tool before build your HTML5 game

Research availability of HTML5 tools, consider building tools yourself

Beware of complex animation & sound (limited browser performance)

Test on actual devices! Various phones & tablets with slow connection

Use dynamic loading of content to prevent long start-up times

No good browser-based analytics tools available: tweak existing tool

Thank you!Laurens Rutten

laurens.rutten@boostermedia.com

@twitlau

www.boostermedia.com