Dlf koln presentation 2012short

Digital Public ValueThe multimedia journalism of the BBC

© BBC January 2012

Steve Herrmann

Editor BBC News Online

Introduction

• What we do

Audiences, organisation

• Strategy

BBC Future Media + BBC News Group

• Roadmap

Key milestones ahead

© BBC January 2012

Performance Platform Consumption - by Generation

Source: TGI

%

TV

Desktop

Radio

Age

Mobile

Gen. Y Gen. X Baby Boomers Silent Generation WW1

W1

* New Broadcasting House

W1

* New Broadcasting House

Strategy: Public service

© BBC January, 2012

“The BBC has one mission: to inform, educate and entertain

audiences with programmes and services of high quality, originality

and value .”

Mark Thompson, BBC Director General

© BBC January, 2012

“We will focus on the areas which most clearly build public value and

which are most at risk of being ignored or under-invested in by

commercial players .”

Mark Thompson, BBC Director General

Strategy: Public service

© BBC January, 2012

Five clear editorial priorities:

• the best journalism;

• inspiring knowledge, music and culture;

• ambitious UK drama and comedy;

• outstanding children's content;

• events that bring communities and the nation together.

Strategy: Public service

Strategy: Digital

© BBC January, 2012

1 Service

Strategy: Digital

© BBC January, 2012

1

10

Service

Products

Strategy: Digital

© BBC January, 2012

1

10

4

Service

Products

Screens

CONNECTED

CURATED

OPEN FOR ALL

Products

Screens

Audiences

Editorial

Personal

Social

Audiences

Industry

Partners

UK

Global

Strategy: Digital

Linking

0

1

2

3

4

5

6

7

8

Source: iStats

External Links

2011 Average (4.6m)

2011 Target (3.3m)

Million

New data source

London Riots

Linking

Linking

13 Linking

• On track for target of doubling external click-

throughs by 2013

Q3 2010 monthly average: 2.9m

Q3 2011 monthly average: 6.1m

• Around 1/3 go to other news sites via ‘moreover’

– the technology behind the ‘From Other News

Sites’ box

• New approaches: Link journalism, comment

elsewhere

© BBC November, 2011

07 Mobile

© BBC January, 2012

07 Mobile Hourly traffic (weekdays)

Source: iStats

Desktop

Mobile

% Lunchtime Peak

Tablet

07 Mobile

© BBC January, 2012

Sharing

* Eiffel Tower, August 2011

Offline Browsing

* Piccadilly Line

08 Tablet

© BBC January, 2012

Video

* London Riots, August 2011

Long Form Text

* Artie Van Why, 9/11 survivor

05 Live and Social

© BBC January, 2012

Live Opportunities

• Breaking news

• Live streaming + loops

• Latest analysis

• Key points

• Best BBC links

• Best from programmes

• Latest images

• UGC and social

• Best of web

© BBC January, 2012

Nick Robinson

* 10 Downing Street

06 Social

• Over 1m fans of BBC World News on Facebook

• Over 2m followers to @BBCBreaking on Twitter

• Tweets now part of correspondent pages

• New editorial approach: more, sharper, ‘human’

© BBC January, 2012

09 IPTV

© BBC January, 2012

09 IPTV

© BBC January, 2012

09 IPTV Audience Feedback

• People like convenience of format

• They watch more video than on PC

• Aiming for a distinctive, lean-back TV experience

• TV news programmes likely to prompt access

• Can reach those mainstream audiences who are

more comfortable with TVs than computers

Source: Essential Research, 2011© BBC January, 2012

Thanks!

Steve Herrmann steve.herrmann@bbc.co.uk

@BBCSteveH

© BBC January, 2012