Enlik 20131213 Angry Birds Go

Enlik TjioeFriday Mobile Game Showcase

December 13, 2013

WHAT IS ANGRY BIRDS?WHAT IS ANGRY BIRDS?

• Video Game Franchise from Rovio Entertainment, Finland Video Game Franchise from Rovio Entertainment, Finland

game company (probably now is entertainment game company (probably now is entertainment

company)company)

• First released for Apple iOS in December 2009.First released for Apple iOS in December 2009.

• Angry Birds game concept is from flash game developed Angry Birds game concept is from flash game developed

by Armor Games, Crush the Castle.by Armor Games, Crush the Castle.

• Angry Birds franchise now have other media such as Angry Birds franchise now have other media such as

Angry Birds Land, Angry Birds Toons, 3D Animation film Angry Birds Land, Angry Birds Toons, 3D Animation film

announced for release on July 1, 2016announced for release on July 1, 2016

WHAT IS ANGRY BIRDS GO?WHAT IS ANGRY BIRDS GO?

• First full-3D game from Angry Birds franchise.First full-3D game from Angry Birds franchise.

• First non-slingshot game and first game from Angry Birds First non-slingshot game and first game from Angry Birds

Franchise which is following the freemium model (In-App Franchise which is following the freemium model (In-App

Purchase and Ads Supported)Purchase and Ads Supported)

• First fun-racing genre game from Rovio.First fun-racing genre game from Rovio.

• Homepage: Homepage: http://go.angrybirds.com/

FUN-RACING GAMESFUN-RACING GAMES

TRAILERTRAILER

• http://www.youtube.com/watch?v=XreVL3Q0Gyk

GAMEPLAY MECHANIC (1)GAMEPLAY MECHANIC (1)

GAMEPLAY MECHANIC (2)GAMEPLAY MECHANIC (2)

Consist of five kinds of gameplay per track:Consist of five kinds of gameplay per track:

•Race (race with several birds, and finish in the Top 3)Race (race with several birds, and finish in the Top 3)

•Time Boom (Solo challenge to reach finish before the timer Time Boom (Solo challenge to reach finish before the timer

runs outruns out

•Versus (race against one only racer)Versus (race against one only racer)

•Fruit Splat (when you have to race through a set number of Fruit Splat (when you have to race through a set number of

fruit)fruit)

•Boss Battle / Champion Chase (race to unlock a new racer, Boss Battle / Champion Chase (race to unlock a new racer,

that requires three wins to unlock)that requires three wins to unlock)

ROVIO ID (CLOUD SYSTEM)ROVIO ID (CLOUD SYSTEM)

Only for score?

GOODGOOD

• Great visualizationGreat visualization

• Fun music and SFXFun music and SFX

• Release on 4 mobile Release on 4 mobile platform at same time (iOS, platform at same time (iOS, Android, Windows Phone 8, Android, Windows Phone 8, and BlackBerry 10)and BlackBerry 10)

• Can be played offlineCan be played offline

• New telepods system using New telepods system using Hasbro physical toy which Hasbro physical toy which can be integrated with the can be integrated with the game.game.

NOT SO GOODNOT SO GOOD

• No multiplayer modeNo multiplayer mode

• No pick-up item on the No pick-up item on the

racerace

• Short racing time and Short racing time and

repetitive gameplayrepetitive gameplay

• Energy system that limits Energy system that limits

how much you playhow much you play

• Greedy IAP which feels like Greedy IAP which feels like

force player to buy itforce player to buy it

APPANNIE ANALYTICSAPPANNIE ANALYTICS

• http://www.appannie.com/apps/ios/app/angry-http://www.appannie.com/apps/ios/app/angry-

birds-go/birds-go/

• http://www.appannie.com/apps/google-play/http://www.appannie.com/apps/google-play/

app/com.rovio.angrybirdsgo/app/com.rovio.angrybirdsgo/

RETENTIONRETENTION

• Coins and Gems Coins and Gems

grindinggrinding

• Upgrade KartUpgrade Kart

• Complete every tracksComplete every tracks

• Complete the playable Complete the playable

characterscharacters

• Complete the Complete the

challengeschallenges

MONETIZATIONMONETIZATION

• IAP for buy Gems and CartIAP for buy Gems and Cart

• Angry Birds Go! Telepods Angry Birds Go! Telepods

figuresfigures

• Angry Birds Go! Jenga Game Angry Birds Go! Jenga Game

SetSet

VIRALITYVIRALITY

• Facebook Leaderboard systemFacebook Leaderboard system

• Facebook Share button, to share our score.Facebook Share button, to share our score.

• Great promotion site on http://go.angrybirds.comGreat promotion site on http://go.angrybirds.com

CONCLUSIONCONCLUSION

• New genre from Angry Birds franchise give player different sensation with New genre from Angry Birds franchise give player different sensation with

3D point of view from Angry Birds Universe.3D point of view from Angry Birds Universe.

• Angry Birds Go! Telepods give other way for monetization in addition to Angry Birds Go! Telepods give other way for monetization in addition to

IAPIAP

• If you want fun-racing like similar game on handheld or console (for If you want fun-racing like similar game on handheld or console (for

example Mario Kart and Crash Team Racing), you maybe will example Mario Kart and Crash Team Racing), you maybe will

disappointed.disappointed.

• We can do some trick for fast count-down of energy system.We can do some trick for fast count-down of energy system.

• 1 million download per December 11 – 13, 20131 million download per December 11 – 13, 2013

BONUSBONUS

DemoDemo

Trick the energy system! Trick the energy system!

THANK YOU !!THANK YOU !!