Gaming magazines

Gaming Magazines

Magazines can raise the profile of a game or brand and offer exclusive

content. Some feature clearly differentiated materials aimed at specific

audiences.

• They can influence people’s opinions and attitudes. There are gaming magazine apps like Atomix, the first exclusive gaming magazine for iPad.

• Digital magazines like MMOZine http://www.gamerzines.com/mmo/mmozine

• Operate on a reveal/preview/review basis – offer value added content, such as exclusive material.

• Have online sites with message boards, exclusive content for members, interactive elements, videos, photos, updates on various aspects of games, covermounts (free demos etc to act as an incentive to buy).

Using advertising techniques to target an audience

Audience

Incentive

Incentive

Teaser

Teaser

Teaser

Teaser

Teaser – mode of address is personal ‘you’

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