How to Sell a Father's Day Contest

Presenters

Julie FoleyDirector of Affiliate Success@julie_foley

Why Contests?

• Build Audience, Page Views and Brand Awareness

• Generate Sponsorship & Ad Revenues

• Build User Database for Email Marketing

• Grow your Facebook Likes• Allows for you to enter Agency

Model and build contests for advertisers

Agenda

• Father’s Day Photo Contest Overview• Custom Case Studies• UPICKEM Resources• Additional Success Tactics• Q&A

Why Fathers Day?• # 6 most popular contest type run

on the UPICKEM platform• Reaches Key demographics

• 70.1 million Estimated number of fathers in the US

• 39% have an annual income of $50K or more

• Great advertiser potential

• 8,111: Number of men’s clothing stores

• 16,010: Number of hardware stores

• 22,116: Number of sporting goods stores

Template Contest Overview

• Contest template that can be locally branded and run on your site

• Default Dates:• Submission period: May 21- June 3• Voting period: June 4 – June 17• All dates and branding can be

changed• The only submissions that show up

in your contest are the ones from your market

• Play Anywhere• Contest is accessible via website,

Facebook, mobile and tablet

Template Contest Overview

• Prizes • Local prizes can be added• This is not a National contest

There are no national prizes• Winners

• Can be determined by highest number of votes OR by panel of judges

FAQ• FAQ in User Manual• How do I request this turnkey contest?• Can I alter the branding?• Who approves entries and comments• Can I alter the dates?• Are there national prizes?• Can I add local prizes?• Can I edit rules?• Can I change voting limitations?• Can I customize registration page?• Can I add email opt-ins?• Do you have a sales kit?• With new layout of Facebook for brand

pages, can I still Like-Gate this contest?

Adding Contest to your Site

• Template Contests• Login to Admin Tool• Click on Father’s Day to add it

to your site• Custom Contest

• Login to Admin Tool• Create your own contest

• Photo• Essay• Video• Sweepstakes

Resources

• Fully branded Father’s Day contest

• Contest overview• Print & web promo ads• Advertisers to consider• Sales PPT• User Manual & FAQs

Template vs. CustomTemplate• Turn-key• Ad templates• Resource Center• Contest creation done for you

Custom• Unique• Stands out in your market• Additional “Father’s Day” contest ideas• Man Cave Makeover• Grilling Recipes• Daddy’s Day Out Sweepstakes• Father-Son Look-alike• Why My Dad’s the Best (Essay or Video)• Father’s Day Photo Contest (custom branding)

Custom Contests

Kearney Hub Kearney, NE Father’s Day Photo Contest 2011• 3 major sponsors; 5 supporting sponsors• 191 Submissions• 37,827 Votes

Custom Contests

KXLTRochester, MNLike Father, Like Son• 48 Submissions• 676 Registered Users• 6936 Votes

Custom Contests

Appeal DemocratMarysville, CAFather of the Year

• 27 Submissions• 931 Registered users• 6,483 Votes

Additional Success Tactics

• Facebook• Mobile & Tablet• Custom Emails• Secure prize partners

Facebook

• Add to your Facebook page• Add to your sponsor’s

Facebook page• Add Like-Gate for both you

and your sponsor• Power your social strategy!

Mobile and Tablet

• Turnkey mobile version is branded with contest logo

• Customize mobile version with sponsor ads

• Turnkey tablet version will mirror website look & feel

• Tablet version of custom contests can also mirror your website look & feel

• Power your mobile strategy!

Custom Emails

• Initial invite to your promotion database

• Reminder emails to registered players

• Submission received/approved emails

• Email friends/entry link• Results/wrap up email

Identify Prize Partners

Secure prize partners• Offer advertising in exchange for

runner-up and grand prizes• Announce winners on your

website, on Facebook, through eBlasts, on-air or in print

Questions

Julie FoleyDirector of Affiliate Successjulie@secondstreet.com@julie_foley