Introduction to Sowing Seeds

A Business Development and Marketing consultancy.

We help nurture and grow businesses…

…through the right use of digital technologies.

For many, this is what digital feels like.

We simplify.

They’re just tools. We only need to pick the right ones.

Process

TrendsObjectives

Review Competitive analysis

LandscapeRevenue models

WorkshopsBest practices

We’ll consider your business…

How do we make our digital business a part of our workflow and processes?

What are the new trends in the digital world that we can leverage to gain an

edge? What will work for us?

Are we able to use digital to achieve our business objectives and goals? Can

it solve our business problems?

What existing online sites/services can we leverage? Can we consolidate

them? What advantages are there?

Are our competitors doing anything online? What are they doing? What are other similar companies doing?

What are the digital landscapes in the market we are in? Are our consumers

online?

What revenue models are available? Which ones work best? Which ones

should we incorporate?

There’s a fair bit to know. How can we get up to speed to make informed

decisions in future?

What are some of the things we need to take note of? What do we need to

monitor or be aware of?

…help you ask the right questions,

StructureMobile

Analytics Optimization

Payment

Online site/service type Compatibility

Formats

Content Management

Hosting

Platforms

Domains

look at technologies available…

How should our online site/service be laid out? What is the best architecture

or sitemap for us?

Do we need a mobile version? Which mobile phones should it support?

What tools are necessary for us to measure & analyze our online

site/service for useful marketing data?

How do I analyze and get the most of my online site/service? What’s the

expected performance for me?

Do I need a payment system? Which one should I use?

What online site/service should we build? What can it do for us? What

should it accomplish?

What browsers should we make sure our online site/service looks best in?

Which is the most impt for us?

There’s Flash, HTML, Ajax etc. What advantages are there to each? Which one is best for our online site/service?

We would like to keep the content of our online site/ service updated

ourselves. Can we do that easily?

Where should we host our online site/service? Are there differences? Where can we get the best value?

Do we need a blog? Everyone seems to have one. What are our options?

What are the advantages to us?

What domain names work for us? Can we just buy brand domains? Where

are the best places to buy them from?

…and look out for the necessary.

Digital Marketing Strategy

Implement and Optimize

3 areas of focus.

Digital Business Strategy

Digital Marketing Strategy

Implement & Optimize

Digital Business Strategy.

Digital Business Strategy

Digital Business Strategy

Review business objectives, vision and problems

Pick the digital technologies to achieve and address them

Metrics development, benchmarks and KPIs around objectives

Business landscape analysis, market research and feasibility

Strategy , ideation of digital products and services to offer

‘Up-to-speed’ immersion workshops and seminars

Digital Marketing Strategy

Implement and Optimize

3 areas of focus.

Digital Business Strategy

Implement & Optimize

Digital Marketing Strategy.

Digital Business Strategy

Digital Marketing Strategy

Marketing and campaign objectives, metrics development

Digital Marketing Program, Campaign Plan Development

Digital Advertising and Promotions Planning

Integration with offline programs and campaigns

Leverage and pick from full Digital Marketing Mix

Digital Marketing Strategy

Digital Marketing Strategy

Implement and Optimize

3 areas of focus.

Digital Business Strategy

Digital Marketing Strategy

Implement and Optimize.

Digital Business Strategy

Implement and Optimize

Project and vendor management for optimal implementation

Leverage contacts and partner network

Investment assessment, allocation and prioritization

Consolidated reporting, highlights and optimization recommendations

Implement and Optimize

Where do we fit in?

You Us

Senior Mgmt

Business & Marketing partners

Creative & Media agency

Technology providers

Advertising partners

Working together.

We’re an extra pair of hands. Focused hands.

What areas can we look at working together?

Digital Development

Search

Social Media

Analytics

Media Planning

eCRM

Digital OOH & POS

Mobile

Email

Specializations

Online Business Planning

Strategic Online Partnerships Development

Search Engine and Social Networks Advertising

Display Advertising

Social Media Management

Analytics / Website Optimization

Affiliate Marketing

Online Marketing Programs Planning

Why us?

Unique Business Model

100% Neutral

No ‘Fluff’ Policy

Unique Blend of Experience

Unique Business Model

Put our money where our mouths are

Bulk of fees are performance/ objective based

Absorb significant amount of risk for client

100% Neutral

Don’t profit from design or development work

Don’t profit from advertising media procurement

Unbiased selection of what works best

No ‘Fluff’ Policy

No technical jargon

Simple and concise communications always

Ensure high levels of clarity for client

Unique Blend of Experience

Digital Business Strategy

Digital Product Marketing

Digital Creative and Media

Clients.

How we charge?

Retainer contracts with 2 fee components

Fixed monthly retainer component

Variable performance-based component

Performance-based components: 50 – 70% of total

Thank you.

For more information:

Daniel ChanDirector & Managing ConsultantE: daniel@sowingseeds.com.sgM: +65 9735 2069A: 81 Clemenceau Avenue, #04-15/16 UE Square, Singapore 239917