Jatra - A case study on Lux Brand for 2010-2011

ThinkTankpresents

JatraThe biggest rural activation event

In

Bengal, Orissa and Assam

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About Jatra• A 500-year old folk theatre form

in Bengal, Orissa and Assam

• One of the most popular forms of Entertainment in rural areas

• The biggest platform for corporate brands to reach the target audience (Consumers)

• A means of activation platform for brands to penetrate in the rural markets

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About Jatra• Season for Bengal and Assam is

an 8-month activity and extends to 10-months in Orissa

• Shows per production –

Bengal – 50 shows

Orissa – 300 shows

• Average audience per show –

Bengal – 8000 to 10000

Orissa – 3000 to 4000

• Ticket price ranges from Rs 25 to Rs 100 per show

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Role of ThinkTank in Jatra

• ThinkTank has been involved into providing branding solutions by incorporating various innovative elements

• Helping brands to reach the rural consumers

• Helping brands to promote to the niche audience

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Branding Elements

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Branding Elements

Stage Branding

Standee

Bill Board

Brand Mention in-

scene

Poster

LeafletBanner

Newspaper Ad

Brand Jingle

Brand Product Leaflet

Ticket Branding

Stage Branding and Standee

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Bill Board

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Brand mention in-scene

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Poster

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Leaflet – Producer

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Banner

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Newspaper Ad

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Brand Jingle

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Ticket Branding

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Out-of-Jatra Promotions

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Out of JatraPromotions

Hoarding

Branded Mobile

Van

Activation on Ground

(Stall)

Hoarding

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Activation on Ground (Stall)

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Branded Mobile Van

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Valued Partners

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For further detailsemail on –

info@thinktankmediaworld.comweb:

www.thinktankmediaworld.comContact –

9819444464

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