Marketing, Launch of Toffee

LOGO

Nut’ChokSweet for Health

Credits:Akash Raj

Anurag Singh Bharti Verma

Tarun BehalYogesh Garg

Nut’Chok

Ingredients

AlmondCashewChocó beansHoneyCinnamonA pinch of saltUnsalted ButterGrapefruit seed extract

Sweet for Health Nut’Chok

Benefits of Alcasco

Energetic food.

No tooth decay.

A lot of fat soluble vitamins.

Maintain healthy gums and teeth.

Beneficial for proper development of

brain

Sweet for Health Nut’Chok

Brand Promises

Sweet For

HealthSweet for Health Nut’Chok

Target Customers

Health conscious People

Sweet for Health Nut’Chok

Competitors

Sweets

Gift items

Chocolates

Regular toffees

Sweet for Health Nut’Chok

Positioning

Tagline: Sweet for Health

Toffee with natural and healthy ingredients.

Zero chemicals

A premium toffee for health conscious people

Packaging : 4 pieces pack,100g, 250g, 500g, 1kg packs.

Sweet for Health Nut’Chok

Promotion Canopy

Road shows

Jogger Parks

Gym & fitness centers

Yoga & meditation classes

Special offers on festivals

Sweet for Health Nut’Chok

Brand Extension

Category Extension:Biscuits & cookiesChoconut health DrinksChoconut JellyChoconut Bars

Line Extension:New Flavours

Strawberry Vanilla Coconut

Toffee of Fruit extracts:

Apple Mango Pineapple

Sweet for Health Nut’Chok

Thank You Nut’ChokSweet for Health