SRA Day - Marketing Presentation

Getting More Listeners

Matt Deegan (@matt)

from Folder Media (@folder) & Fun Kids

(@funkids)

Then:Student Radio

Radio Academy

GWR Group

GCap Media

Now:

Folder Media

Consultancy & ServicesDAB Multiplexes

Fun Kids

What’s The Point of

Student Radio?

Owned

EarnedPaidContra’d

Owned & Earned

Content as Marketing

Small stations, big problems

•Small budget

•Young staff

•No lack of enthusiasm

Station filter/objectives

•Does it drive awareness?

•Does it make money?

Whilst we’re the only kids radio

station, that doesn’t mean we don’t

have other radio competition

Half of stations have more than

500k listeners

But it’s not just radio…

We’re competing for

time…

Spend as much time on

marketing as you do on

programming

Owned

400k

pageviews

100

channels/200k

downloads

500k listening

instances

Earned

Contra’d

Social

Owned & EarnedWhat have you got?

Why should someone care/share?

Does it do a job for you?

How can you use your content

as marketing?

ContraWhat have you got that someone

else wants?

What can you swap?

Matt Deegan (@matt)

from Folder Media

(@folder)