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Bloodsuckers
Content Style Marketing Promotion
Design Genre/Themes Content Price
Twilight Young Sherlock Holmes
The Hunger Games
Content and Themes
• teenage girl falls in love with vampire
• iconic detective solves first murder mystery as a troubled teenager
• reality TV show turns into deadly survival of the fittest
Design • dark, gothic colours• link to films• paperback• coloured pages
• bright colours• eye catching graphics• macabre image
• graphic• futuristic• bold colours• violent imagery
Price • £7.99• paperback• part of series
• £12.99• hardback• part of series
• £6.99• paperback• part of series
The transition between child and adult is intense, and teenagers use fantasy fiction to explore and relate to mature themes
There is a clear link between design and the target audience group
Affordable RRP, however the popular series format makes the books more expensive as a whole
Series format attracts both teenagers and parents
How book shops attract teenage readers through:
Layout of store and section Presentation Promotion Service Stock
Waterstones
Selfridges Independent Bookshops
Layout Downstairs, clearly marked, by Children’s Section
Lower ground, in Children’s Section, difficult to locate
No Teenage Section
Presentation Appealing Confusing None
Promotion Lots of posters, Bestseller shelf, Recommended Reads, 3 for 2
Box sets, audio books
None
Service Very helpful None Very helpful
Stock Heavily stocked
Enough Poor
Distinguishable market for teenage readers Overall, the publishers our group has
chosen have met our perceived needs of the target group
Not all retailers cater to teenage readers, showing that they were not the target audience of selected stores
Due to the short lived nature of teenage trends, teenage fiction tends to have a short shelf life, and classics are remarketed to appeal to the current generation
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