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Six fundamental problems of TV Advertising and six immediate solutions in exactly sixty seconds.
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The future of TV Advertising
Emi Gal | @emigal | emi@brainient.com
Emi Gal | @emigal | emi@brainient.com
There will be blood.
Emi Gal | @emigal | emi@brainient.com
The Scream by Edvard Munch, 1983
Emi Gal | @emigal | emi@brainient.com
Problem 1: interruptive
Source: flickr (grey shift)
Emi Gal | @emigal | emi@brainient.com
Problem 2: TV advertising is not reallycontextual
Emi Gal | @emigal | emi@brainient.com
Problem 3: boring
Emi Gal | @emigal | emi@brainient.com
Problem 4:TV advertisingdoesn’t driveto action
Source: flickr (Julia Keller)
Emi Gal | @emigal | emi@brainient.com
Problem 5: expensive
Source: Getty Images
Emi Gal | @emigal | emi@brainient.com
Problem 6: limited
Source: flickr (desolate places)
Emi Gal | @emigal | emi@brainient.com
There’s good news
Emi Gal | @emigal | emi@brainient.com
Solution 1: non-intrusive format
Emi Gal | @emigal | emi@brainient.com
Solution 2: performance-based
Emi Gal | @emigal | emi@brainient.com
Solution 3: plug & play
Emi Gal | @emigal | emi@brainient.com
Solution 4: context related
Emi Gal | @emigal | emi@brainient.com
Solution 5: two-way
Emi Gal | @emigal | emi@brainient.com
Solution 6: interactive video
Emi Gal | @emigal | emi@brainient.com
Make more money with your video content.
Emi Gal | @emigal | emi@brainient.com
3:19Joel“...in whose land they shed innocent blood.”
Emi Gal | @emigal | emi@brainient.com
Thank you!
emi@brainient.comwww.brainient.com@emigal
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