UITP Combined Mobility Platform

UITP

COMBINED MOBILITY :Public transport in synergy with car-sharing, cycling, taxis, etc. : A SMART WAY FORWARD!Caroline Cerfontaine (caroline.cerfontaine@uitp.org )

A WORLDWIDE ASSOCIATION

UITP2

Head office in Brussels and 12 regional offices

A DIVERSE MEMBERSHIP

1300 member companiesOperators (all modes)AuthoritiesPolicy decision-makers Research institutesThe sustainable mobilitysupply and service industryAssociations

14,000 contacts 92 countries

UITP unites the sustainable mobilitycommunity

UITP3

WHY COMBINED MOBILITY?

Successful cities rely on efficient public transport in combination with shared mobility services

UITP5

Daily trips in urban areas worldwide are going to risefrom 7.5 billion in 2005 to 11.5 billion in 2025

CITY PERSPECTIVE : PUBLIC TRANSIT IS THEMOST EFFICIENT IN TERMS OFSPACE AND CAPACITY

518 Personsin a double traction light rail vehicle

or in

CUSTOMER ORIENTATION :LIFESTYLE

Ever more complexmobility needs..

Customer perspective: Trends driving change in relationship with the car

Combined Mobility is the answer!Modern mobility = flexibility + convenience = Door-to-door solutionPublic transit +

Car-sharing

Taxis and shared taxis

Bicycle and bike-sharing

Car-pooling

Park & ride

Etc.

Combined Mobility

Efficient public transit complemented by combined mobility =

A real alternative to the private car A key to change citizens travel behaviour

Combined Mobility

• Customer orientation : Meet tomorrow’s lifestyle needs

• Complement the mobility chain• Enlarge PT’s service portfolio• Give public transport a fresher

image• Regain urban space as one

shared car replaces between 7 –12 cars

• Attract new customers• Change citizen’s travel behaviour

Public transit & Car-sharing : Why should public transit engage with car-sharing services?

•

Benefits of station- based return Car-Sharing : Change in travel behaviour

Successful cooperation examples

Areas of cooperation

• Ticket integration• Spatial integration – integrated urban

planning• Communication, Marketing & Information

integration• Common use of services/infrastructure :

cross selling, hotlines etc• Institutional integration

Car-sharing : Switzerland: SBB & Mobility

Car-sharing : Switzerland: SBB & Mobility

Car-sharing : Switzerland: SBB & MobilityWhat does SBB contribute

Promotion of combined mobility

Mobility stations at train stations

Access to 3 Mio customers

Sales and distribution platform

Marketing and brand power

Marketing support and Partnerships

Solution for combined mobility

Process and system know-how

Access to 106’000 customers

Cooperative partners

What does Mobility contribute

Infrastructure and human resources

Value creation in SBB core business

Car-sharing : Switzerland:Benefits for SBB

• strengthens and supports SBB’s core business.

• simplifies access to the train.• actively promotes the acquisition of new

customers.• actively promotes customer loyalty and use

by existing customers.

Win-win for both partners

A Multimodal Operator

RadioBus

Bus

Bike sharing

Underground

Tram

Trolley bus

Car sharing

Congestion Charge

Environmentaltechnology

Infrastructuretechnology

Fleet controltechnology

Cablerailway

Parkingareas

Car-Sharing: Milan, ItalyATM & GuidaMi

Physical integration: the stations

A single card for all services

Integrated corporate image and communication

Join now!

www.guidami.net

55 %

ATM Point

30 %

partner agencies

15 %

Integrated sales channels

Car-sharing : Brussels, BelgiumSTIB & Cambio

Attract new customers:60 % of car-sharing clients have a STIB season ticket22 % since cambio subscriptionNew season tickets , that are renewed every year = increased customer loyalty

3,9054,838

6,000

7,380

9,077

11,165

13,733

16,892

2,3432,903

3,6004,428

5,446

6,699

8,240

10,135

515 639 792 974 1,198 1,474 1,813 2,230

0 €

200,000 €

400,000 €

600,000 €

800,000 €

1,000,000 €

1,200,000 €

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

2008 2009 2010 2011 2012 2013 2014 2015

Cambio Clients Season tickets Season tickets since cambio Revenue STIB

Growth Cambio BrusselsNew season tickets

UITP

ONE STOP MOBILITY SHOP

Vienna : Smile project in Austria

Integration

Multi-

Modality

Inter-

Operabilty

Personal Mobility Assistent + info

+ key+ entry

+ ticket+ assistance

+ clearing + bill

Main goal of project „SMILE“ is developing and evaluating a prototype of a multimodal, integrated information-, booking and payment-system („Integrated Mobility Platform“) which connects private and public transport in a smart and efficient way.

Vienna : SMILE USABILITY

EMMA : A centralised access to all transport services

Multimodal integration

Multimodal information and sales deliveredonline or offline

Montpellier : PROJECT EMMATHE OBJECTIVES , SCOPE

Germany : Daimler’s Moovel

CONCLUSION

Offer your citizens the possibility to live and work in your city

without owning a car!

„The secret to success isto own nothing,

but control everything“

John D. Rockefeller

Some of our members:

UITP COMBINED MOBILITY PLATFORMPublic transport in synergy with other modes like car-sharing, taxi, and cycling...

Mission: •Convince organizing authorities and operators of the benefits of combined mobility

•Stimulate interaction among all combined mobility actors, including public transport operators and organising authorities.

•Promote collaboration between all stakeholders to develop a comprehensive mobility offer responding to all the needs of the users and facilitating door-to-door mobility.

How:

•Meetings, Workshops, Publications (Articles, online toolbox, position papers), Advocacy,

UITP COMBINED MOBILITY PLATFORM

UITP

Thank you for your attention & see you at the

5th UITP Combined MobilityWorkshop, Hannover, 20 Oct 2014!

Caroline.Cerfontaine@uitp.org