170107 caring for those who feed the nation

Caring for those… who feed the nation!

Do you know the farmer who grew your food?

Is she/he still alive?

318,528 farmers committed suicide1995-2016

41.7% raise in 2015

Average income of farmers in India is Rs. 6426.00

Avg of 85% is < Rs. 5000

Average loan of an Indian farmer is Rs. 47,000

Avg in Telugu States > a lakh

Self Sufficiency!

Where we failed?

• Increased costs of cultivation• Stagnated yields• Reducing subsidies• Increased costs of living• Reduced prices

How do we get better incomes?

• Reduce the costs• Increase the price• Increase the share in the consumers price• Diversify the source

Towards sustainability !

•What is on your plate?•Do you drink or eat water?

Efforts towards sustainability

When every drop counts!

Just Food, 2007

http://www.sahajaaharam.in

add health to your life

Sahaja Aharam Producer Company

Producer Co-op-1Farmer Group B

Retail Stores• Healthy food• Affordable Price• Max share to farmers

Mobile Store

Direct to Home

Producer Co-op-2

Consumer Cooperative

Farmer Group A

Farmer Group C

Sahaja Aharam Producer Company• Capacity building• Institutional building• Investment support• Brand building• Quality Management• Fair Trade

Market placeDirect to resellers

Whole sale to traders

Bulk buyers

Processing unitsSeeds

Bioinputs

Online Store

Food processing

• Tungabhadra Coop • Kadiri Coop

• Palabavi Coop• Rayachoti coop

• Baghyalaxmi coop• Punnami Coop• Gayatri Coop

•Mydukuru Coop

• Harita Coop • Brahmalingeswara Coop

• Giri Coop

• Naisargic Sheti Beej Producer Company

• Enebavi Coop• Adarsha Coop• BROMACS• Swayamkrishi PC• Kisanmitra coop• GreenDunia

Kallem Hub

Boddham Hub

NaguladinneHub

DorliHub

Our strategic innovations

• Federated structure• Getting into direct retail connecting farmers

and consumers• Better share to farmers > 50%• Consumer Cooperative to mobilise resources

and people• Broad basing product range• Food processing and value addition

Sahaja Aharam Stores

•Hyderabad• Tarnaka• Sainikpuri• Jeedimetla• Kharkana• Himayatnagar• Attapur• Kukatpally• Gandhinagar• Moosapet• HiTec City

•Vishakapatnam• Gopalapatnam• MVP Colony

•Khammam• Burhanpur

•Warangal• NGOs Colony• Advocates colony

http://www.sahajaaharam.in

Key challenges

• Access to credit– Banks demanding non agril assets as 150% collateral

security– Higher interest rates

• Higher Taxation– VAT/CST and now GST– 30% income tax on par with other corporates

• Lack of infrastruture– Organic storage facilities– Exclusive processing units to maintain identity

preservation

A social enterprise to build support services to farming and farmers

A social enterprise to improve business and investment opportunities to rural enterprises

farm support services

• Advise• Manage• Track• Market• Hire

http://www.ekrishi.co.in

….and we shall over come!together

http://www.csa-india.orgm. 09000699702Fb: ramoo.agripage