Authentic and ethical origin - why it matters for your business

AUTHENTIC& ETHICAL ORIGIN

Why does transparent origin make your business better?

© Invenire Market Intelligence 2017

ORIGIN IS YOUR

UNIQUEADVANTAGE.

Authentic and ethical businesses don’t have

anything to hide.

THE STORY OF YOUR ORIGIN IS EFFECTIVE, BECAUSE IT…

The story of your origin should be

an integral part of the powerful marketing.

1. MAKES YOU REAL AND HUMAN

It tells who you are in a simple way

that is easy to understand and remember.

THE ORIGIN

2. TELLS YOUR STORY BEYOND THE RATIONAL

It enables you to initiate emotions

and make people feel something.

THE ORIGIN

3. GIVES YOU DISTINCTIVE IDENTITY

It can change the perception of you

and make your competition disappear.

THE ORIGIN

4. CREATESTRUST

It reduces fear by showing a true story

with real people behind taking the responsibility.

THE ORIGIN

5. CREATES A SENSE OF BELONGING

It gives something to care about and be proud of,

which make people spread the story further.

THE ORIGIN

BUILD YOUR UNIQUE STORY OF YOUR ORIGIN!

Invenire has created the recipe for a powerful origin story.

Get the FREE infographic “Origin is your advantage”!

It will explain how to create a powerful story of the origin.

MAKE IT MATTER!

Everyone has a story,

it just needs to be told.

MORE THAN JUST PRETTY STUFF

We believe in ambition. We believe in aspiration.

We believe in making a positive dent in the world.

We work with leaders to create happier and more profitable business. By helping companies understand their customers, build the right market fit and create

powerful stories, together we create impact that matters.

HEALTH. HAPPINESS. RESPONSIBILITY. EMPATHY. CREATIVITY. EFFECTIVENESS.

doorbell@invenire.fi | www.invenire.fi | DK +45 2938 6104 | FI +358 44 5820 088

© Copyright INVENIRE MARKET INTELLIGENCE LTD 2017