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CLAUDIA’S KITCHEN (UK)
Seriously NiceMr Jamaican Jerk Pork Crackling
Claudia’s Kitchen UK is a range of traditional specialist foods. Claudia Yap, Chef and Innovator has developed the recipe in collaboration with a food producer. The new Jerk flavour has never been created on a pork rind and this is the first snack product that has been created with the sunshine flavours. Claudias Kitchen UK is a registered trademark in the UK and already developed Caribbean food ready meals and chilled soups ready for route to market. However Claudias Kitchen has recently launched their first product Mr Jamaican Jerk Pork Crackling in September 2015 and states once these products is successful in listing in stores they will introduce the other products to market . The legal status of the business is Claudias Kitchen UK Limited. The owner is Claudia Yap
Company Profile
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
The market
The target market will be speciality fine food stores, convenience, and foodservice customers. We
intend to retail our products through fine food stores, farmers markets and independents.
Marketing & Distribution
Retail Sectors
Food Service Sectors
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Claudias Kitchen aim is to expand my business and grow Claudias
Kitchen brand to meet increasing demand adding new products such as
a range of Caribbean style chilled ready meals and Caribbean style
soups. These products have been developed ready for ready to market.
Future Plans ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Caribbean Foods sourced by Heart of England Fine Foods – Food & Drinks Insight.
Market Analysis
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
In 2004, the emerging ethnic food markets was worth £156 million,
nearly double its 2000 level. Mintel estimated that reasonable growth in
2005 would take the value of the market to £173 million.
The Emerging Ethnic Food Market
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Pork Scratchings
This market is current market is estimated at
28 millionand there is room to even grow it
further.
Mr Jamaican Jerk Pork Crackling/Scratchings is a new unique flavour which is BRITISH PORK WITH A TWIST OF THE CARIBBEAN.
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Mr Jamaican Jerk Pork Crackling
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1 box of 20 mr jamaican pork crackling @£1.10 per bag 50 G x 20 (min order 4 boxes)
1 box of 22 mr jamaican pork pork crackling @£1.00 per tub 35g x 22 (min order 4 cases)
• Carriage reorders less than 4 boxes incur carriage fees• Lead times dependable upon order 2-3 days dependable
on order• Refunds will only be accepted if notified within 24 hours
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Pork Crackling ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Competitors
Mr Posh Pork Crackling
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
SERVICE DETAILS STAFFING LEGAL & OTHER CONSIDERATIONS
Resources ™
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
The Market
Prospective customers are those in the looking for
reasonably priced cracklings that suits their palette. It is
anticipated that many will become repeat customers.
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
Advertising and Methods of Attracting Customers
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Posters Labels Social media
www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
A wider range of products
More outlets as demand increases
More distribution opportunities to build the brand.
0302
01
The FutureIn the future, the objectives are;
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
The Future
The main threat is lack of growth in a competitive market,
although demographic changes suggest that there is a demand
for Caribbean food in the United Kingdom is likely to increase.
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www.claudiaskitchenuk.co.uk | claudiaskitchenuk@gmail.com
2nd FLOOR QUAYSIDE TOWER 252 – 260 Broad Street Birmingham B1 2HF United kingdom
0121 698 2055 07716 323212
www.ClaudiasKitchenUK.co.uk
claudiaskitchenuk@gmail.com
Claudias kitchen uk
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