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In April of 2014 I guest lectured at the UC Berkeley School of Public Health class Eat.Think.Design. – interdisciplinary innovation course focused on addressing big challenges in food and food systems. For more information, visit http://innovate.berkeley.edu/
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Eat. Think. Design… Fund. Sustain.LA2050, the Goldhirsh Foundation, and my journey.
@shaunanep
@LA2050@GoldhirshFdn
@shaunanep
@LA2050@GoldhirshFdn
Financial Capital Human Capital Social Capital
Goldhirsh Foundation
@shaunanep
@LA2050@GoldhirshFdn
Seed Capital
Mezzanine Capital
Entrepreneurial Efforts
Goldhirsh Foundation
@shaunanep
@LA2050@GoldhirshFdn
Goldhirsh Foundation
@shaunanep
@LA2050@GoldhirshFdn
The Problem
Goldhirsh Foundation
Awesome people.
Cool stuff.
@shaunanep
@LA2050@GoldhirshFdn
LA2050
LA2050
@shaunanep
@LA2050@GoldhirshFdn
Our Solution
LA2050
Shared Vision Track Progress Collaborate Capital Development
@shaunanep
@LA2050@GoldhirshFdn
Research + Reporting1. Where we are today.
LA2050
1. Where we are today. Along eight key indicators of human development.
@shaunanep
@LA2050@GoldhirshFdn
LA2050
Research + Reporting
@shaunanep
@LA2050@GoldhirshFdn
1. Where we are today. +
VOTING RATES BY EDUCATION LEVELSmall increases in education levels
significantly increase voter participation rates.
HIGH SCHOOL
COLLEGE GRADUATE
GRADUATE DEGREE
1 IN 12 VOTE
1 IN 3 VOTE
3 IN 4 VOTE
9 IN 10 VOTE
LESS THAN HIGH SCHOOL
LA2050
Research + Reporting
@shaunanep
@LA2050@GoldhirshFdn
1. Where we are today.
2,185
TONS
1,503
TONS
1,004
TONS
2,025
TONS
2006 2008 2009 201120072005
CLEAN TRUCKS REGULATIONS Diesel particulate matter emissions by year
New regulations to curb emissions of diesel particulate matter are already showing promise.At the Los Angeles & Long Beach port complex,
dieselemissions
have beenreduced
by 80% since 2007.
1,565
TONS
313
TONS
LA2050
Research + Reporting
@shaunanep
@LA2050@GoldhirshFdn
1. Where we are today.
TOP QUINTILEWEALTHY
52% OF TOTAL INCOME FOURTH QUINTILEUPPER MIDDLE CLASS22% OF TOTAL INCOME
INCOME BY QUINTILESWHO GETS THE BIGGEST PIECE OF THE PIE?
In Los Angeles County the wealthiest 20% of households receive more income than the other 80% of households combined. Put another way, the county’s wealthiest 640,000 families earn more income than over 2 million households combined.
BOTTOM QUINTILEPOOR
3% OF TOTAL INCOME
SECOND QUINTILEWORKING CLASS8% OF TOTAL INCOME
THIRD QUINTILEMIDDLE CLASS
14% OF TOTAL INCOME
LA2050
Research + Reporting
@shaunanep
@LA2050@GoldhirshFdn
1. Where we are today. 2. Where we are headed if we
continue along this path.
LA2050
Research + Reporting 2014
@shaunanep
@LA2050@GoldhirshFdn
1. Where we are today. 2. Where we are headed if we
continue along this path.
LA2050
Research + Reporting 2014 2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
1. Where we are today. 2. Where we are headed if we
continue along this path. 3. How can we change this picture?
LA2050
@shaunanep
@LA2050@GoldhirshFdn
Shared VisionWhy? We believe that in order to track and drive progress, Angelenos must first be united by a shared vision of success for the region.
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050 GoalsLA is the best place to CREATE
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050 GoalsLA is the best place to CREATE !LA is the best place to CONNECT !
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050 GoalsLA is the best place to CREATE !LA is the best place to CONNECT !LA is the best place to LEARN
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050 GoalsLA is the best place to CREATE !LA is the best place to CONNECT !LA is the best place to LEARN !LA is the best place to PLAY !!
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050 GoalsLA is the best place to CREATE !LA is the best place to CONNECT !LA is the best place to LEARN !LA is the best place to PLAY !LA is the healthiest place to LIVE
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA is the best place to CREATE
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA is the best place to CONNECT
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA is the best place to LEARN
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA is the best place to PLAY
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA is the healthiest place to LIVE
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050
If Angeleno’s do not like what projections are saying about our future, then we as citizens, organizations, stakeholders, and policymakers can work together towards a more successful Los Angeles – one that empowers us and takes full advantage of the potential our region holds.
LA2050
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050$1M in funding 279 Submissions 70,000 Votes 10 Winners $4M+ in follow on funding
LA2050
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050
LA2050
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050 REPORTwww.LA2050.org
MY LA2050 REPORTwww.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000 FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned:
1. ANGELENOS COLLABORATE.The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER.73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES.From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH ENGAGEMENT
SHARING ECONOMY
PUBLIC SPACE
POP-UP/MOBILE
TECHNOLOGY DESIGN/INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &ARTPRENEURS
LA2050AMPLIFIERSTRANSPORTATION
Finding 1 Collaboration is key.
LA2050
MY LA2050 Report
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050 REPORTwww.LA2050.org
MY LA2050 REPORTwww.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000 FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned:
1. ANGELENOS COLLABORATE.The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER.73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES.From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH ENGAGEMENT
SHARING ECONOMY
PUBLIC SPACE
POP-UP/MOBILE
TECHNOLOGY DESIGN/INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &ARTPRENEURS
LA2050AMPLIFIERSTRANSPORTATION
Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas.
LA2050
MY LA2050 Report
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050 REPORTwww.LA2050.org
MY LA2050 REPORTwww.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000 FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned:
1. ANGELENOS COLLABORATE.The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER.73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES.From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH ENGAGEMENT
SHARING ECONOMY
PUBLIC SPACE
POP-UP/MOBILE
TECHNOLOGY DESIGN/INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &ARTPRENEURS
LA2050AMPLIFIERSTRANSPORTATION
Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. !Finding 3 Appetite for change in the way we connect with each other.
LA2050
MY LA2050 Report
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050 REPORTwww.LA2050.org
MY LA2050 REPORTwww.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000 FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned:
1. ANGELENOS COLLABORATE.The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER.73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES.From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH ENGAGEMENT
SHARING ECONOMY
PUBLIC SPACE
POP-UP/MOBILE
TECHNOLOGY DESIGN/INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &ARTPRENEURS
LA2050AMPLIFIERSTRANSPORTATION
Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. !Finding 3 Appetite for change in the way we connect with each other. !Finding 4 Education is of paramount importance. !
LA2050
MY LA2050 Report
@shaunanep
@LA2050@GoldhirshFdn
MY LA2050 REPORTwww.LA2050.org
MY LA2050 REPORTwww.LA2050.org
4
WHAT HAPPENS WHEN YOU CROWDSOURCE
$1,000,000 FOR SOCIAL CHANGE IN LOS ANGELES?
We asked the community to dream up the most innovative, imaginative ideas on how to improve the future of Los Angeles. Here is what we learned:
1. ANGELENOS COLLABORATE.The collective spirit of Angelenos was evident, as a majority of submissions proposed collaboration with others, with nearly a quarter of the proposals coming from an existing partnership.
2. ANGELENOS ARE EAGER AND READY TO TEST NEW IDEAS.44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
3. ANGELENOS HAVE A SIGNIFICANT APPETITE FOR CHANGE IN THE WAY WE CONNECT WITH EACH OTHER.73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
4. ANGELENOS ARE MOST PASSIONATE ABOUT EDUCATION.Education received the most submissions of any category.
5. TO IDENTIFY CREATIVE, ORIGINAL SOLUTIONS THAT ARE UNIQUELY LOS ANGELES – ASK LOS ANGELES.From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”
Here are the key trends which emerged from submissions (click on the icon to learn more):
YOUTH ENGAGEMENT
SHARING ECONOMY
PUBLIC SPACE
POP-UP/MOBILE
TECHNOLOGY DESIGN/INNOVATION
STORYTELLINGSOCIAL ENTERPRISE &ARTPRENEURS
LA2050AMPLIFIERSTRANSPORTATION
Finding 1 Collaboration is key. Finding 2 Angelenos are eager to test new ideas. !Finding 3 Appetite for change in the way we connect with each other. !Finding 4 Education is of paramount importance. !Finding 5 To find solutions for LA, you must ask LA.
LA2050
MY LA2050 Report
@shaunanep
@LA2050@GoldhirshFdn
LA2050
But we all know why we are here.
@shaunanep
@LA2050@GoldhirshFdn
How can elements of design thinking help create innovative solutions to fix the broken food system?
LA2050
Degree Project [Preview 1] by Wells Riley
@shaunanep
@LA2050@GoldhirshFdn
LA2050
The 5 stages that form Design Thinking (as developed by Stanford Design School)
@shaunanep
@LA2050@GoldhirshFdn
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
@shaunanep
@LA2050@GoldhirshFdn
The Problem: Food Deserts
Largely white neighborhoods have three “times as many supermarkets as Black neighborhoods and nearly twice as many markets as Latino neighborhoods in Los Angeles.”
LA2050
@shaunanep
@LA2050@GoldhirshFdn
Design + Food = Health Public Matters + Market Makeovers !
The Problem: Food Deserts
How might we increase access to healthy foods in food deserts?
@shaunanep
@LA2050@GoldhirshFdn
@shaunanep
@LA2050@GoldhirshFdn
Because of Market Makeovers, 10,000 residents now have access to healthier, affordable food.
@shaunanep
@LA2050@GoldhirshFdn
Design + Food = Health LA Street Vendor Campaign
The Problem: Food Deserts
LA2050
How might we provide access to healthy food in areas where access is low in under resourced communities?
@shaunanep
@LA2050@GoldhirshFdn
LA2050
The legalization of street vending will bring 10,000 low income entrepreneurs into the formal economy, and increase access to healthy food for thousands of residents.
@shaunanep
@LA2050@GoldhirshFdn
Design + Food = Health Guerilla Gardening
The Problem: Food Deserts
LA2050
How might we provide access to healthy food in areas where access is low, and the infrastructure is non existent?
@shaunanep
@LA2050@GoldhirshFdn
LA2050
The legalization of curb side gardening has truly shifted the culture of Los Angeles, and brought the vision of Los Angeles as a “food forest” closer to reality than ever before.
@shaunanep
@LA2050@GoldhirshFdn
The Problem: Food Deserts + Low Access to Park Space
LA2050
@shaunanep
@LA2050@GoldhirshFdn
Design + Food = Health LA Open Acres
The Problem: Food Deserts + Low Access to Park Space
LA2050
How might we provide access to green space in areas where access is low?
@shaunanep
@LA2050@GoldhirshFdn
LA2050
LA Open Acres is facilitating the transformation of the city’s thousands of acres of vacant and underutilized lands into vibrant green, public places that contribute to the health and well-being of local residents.
@shaunanep
@LA2050@GoldhirshFdn
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
When we think of cities, we think of buildings and skyscrapers. But cities are primarily about people. They’re about where people go and where they meet – that’s the core of how cities work. And for the people, even more important than the buildings are the public spaces in between them. That is what makes cities come alive. The central question I ask myself is, ‘What makes a public space work? What is it about unsuccessful places that keeps people away?’ !!-Amanda Burden, Director of New York City’s Department of City Planning
“”
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
How can elements of design thinking help create solutions for the future of Los Angeles as it pertains to…
LA2050
@shaunanep
@LA2050@GoldhirshFdn
PUBLIC SPACE?
CicLAvia
LA2050
@shaunanep
@LA2050@GoldhirshFdn
CONNECTING NEIGHBORHOODS?
LA Commons + CicLAvia
LA2050
@shaunanep
@LA2050@GoldhirshFdn
LA2050
Hammer Museum’s Arts Restore LA
ECONOMIC VITALITY
LA2050
@shaunanep
@LA2050@GoldhirshFdn
No Right Brain Left Behind + Green Dot Public Schools
EDUCATION
LA2050
EDUCATION
@shaunanep
@LA2050@GoldhirshFdn
LA2050
How will design thinking help you build the city of your dreams?
LA2050
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
How might we design food policies that reflect the values and ethics of the people?
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
Understanding Public Calls for Labeling of Genetically Modified Foods
Analysis of a Public Deliberation on Genetically Modified Salmon
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
How might we design a better lunchroom?
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
1. Discover. Learn from the students. Learn from experts. Practice empathy in context by experiencing the lunchroom for myself. Communicate findings.
2. Ideate. 3. Prototype.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
1. Shorter lines. 2. Menus available in advance. 3. More than twenty minutes to eat. 4. Vegetarian options. 5. Transparency around ingredients and calories.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
How might we enable teachers to include gardening and nutrition
in the daily curriculum?
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
Thank you!
shauna@goldhirshfoundation.org
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
Oh, and we are hiring this summer.
la2050.org/jobs
…need convincing?
@shaunanep
@LA2050@GoldhirshFdn
My Journey.
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