Havmor Mera Flavour Case Study

MERA FLAVOURHAVMOR ICE CREAMS

ABOUT THE BRAND• In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India.

• It is available through 20,000 + outlets across Gujarat more than 160 products, possibly the most extensive range in India

• The Company has a 200,000 litres per day, ISO 9001:2008, Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and HACCP certified state-of-the-art manufacturing facilities.

To have a deeper connect

with their Customers

Drive awarenessof catalogueand features

IncreaseFan

Engagement& Interaction

THE OBJECTIVE

1 2 3

TWO FOLD APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Create Top of Mind RecallUse visuals to attract fans & followers

THE CONCEPTHavmor’s Mera Flavour Contest via Facebook

• People are fond of having ice cream flavors of their choice.

• Mera Flavor contest is a platform where fans can enjoy the ice cream of their choice by a process of voting and also win exclusive prizes.

THE EXECUTION

11 day Activity spread across Ahemdabad

Step 1 - Ice cream lovers suggest flavour of their choice.

Step 2 - Of these the 5 most unique flavours are selected

Step 3 -These flavours are then made available at Havfunn Parlour for people to vote

Step 4- Top 3 Flavours win Prizes

Step 5 - Winners also get to have their name on ice cream packs.

Gratification - Winners felicitated by a celebrity at a press conference and wins a Honda Brio.

Facebook Promotional Updates

THE EXECUTION

Contest Winners

THE EXECUTION

THE EXECUTIONGratification Ceremony

NEW ORGANIC FANS 800+

TOTAL VISITS ON THE PAGE 31000+

AVERAGE REACH 70000+

TOTAL PARTICIPATION 20000

ICECREAMS SHORTLISTED 100

VOTES 100000+

THE RESULT

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