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Hipsters are driving up the price of beer, maximizing the profit for companies like Pabst and Coors. In this deck we conducted a study on this phenomenon and included some pricing strategy implications for your business.
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Profit Maximization Price IntelligentlyTM
What Pabst Blue Ribbon & Hipsters
Can Teach You About Profit Maximization…
PUNK.
Profit Maximization Price IntelligentlyTM
A cold beer & summertime make a perfect pair.
Profit Maximization Price IntelligentlyTM
But if you enjoy the cheap stuff…
Profit Maximization Price IntelligentlyTM
Profit Maximization Price IntelligentlyTM
By as much as 6.8 %
Profit Maximization Price IntelligentlyTM
What’s thecause
Profit Maximization Price IntelligentlyTM
HIPSTERS.
Profit Maximization Price IntelligentlyTM
Data reveals they’re willing to pay as much as five bucks for a PBR
Profit Maximization Price IntelligentlyTM
While regular folks won’t shell out
much more than two.
Profit Maximization Price IntelligentlyTM
Why do hipsters love PBR so much?
Profit Maximization Price IntelligentlyTM
The answer is in
the image
Profit Maximization Price IntelligentlyTM
It’s now
“cool” to
drink botto
m shelf brew
s
Profit Maximization Price IntelligentlyTM
So what does this mean for
?
Profit Maximization Price IntelligentlyTM
Hipsters increased demand
Profit Maximization Price IntelligentlyTM
Raised the value
of the beer
Profit Maximization Price IntelligentlyTM
And became a profitable market segment.
Profit Maximization Price IntelligentlyTM
SO PABST & THE BARS
RAISED PRICES.
Profit Maximization Price IntelligentlyTM
But they could price themselves out of the hipster market
Profit Maximization Price IntelligentlyTM
The low price is part of the appeal
Profit Maximization Price IntelligentlyTM
And it bolsters the
image
Profit Maximization Price IntelligentlyTM
But as long as the kids will pay for it…
Profit Maximization Price IntelligentlyTM
Pabst and the bars
WILL BOOST THEIR PROFIT MARGINS
Profit Maximization Price IntelligentlyTM
Download our free e-book to stop guessing, and start pricing intelligently.
Profit Maximization Price IntelligentlyTM
Download our free e-book to stop guessing, and start pricing intelligently.
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