View
296
Download
3
Category
Preview:
DESCRIPTION
Coca cola brand redesigning, Coca cola brand identity, logo redesigning of coca cola, meaning of coca cola logo, success factors of coca cola, history of coca cola, economy of coca cola
Citation preview
Coca-Cola was invented by John S. Pemberton in 1886.
Presentation By: Kartik Mehta (50)
Coca cola’s Brand identity
BUT…
Has it been always successful while…
Re-Branding
???
Reversed Their Horrible Attempt At Rebranding
• New isn't always better when it comes to Coca-Cola.• In what is commonly referred to as the "marketing
blunder of the century" (the 20th century, that is), Coca-Cola tried to replace Coca-Cola Classic with a New Coke in April of 1985.
• At the time, Coke had been hurt by the Pepsi Challenge and thought it would be smart to reformulate for better taste. They thought wrong. Consumers went crazy.
• Protests led by the Society for the Preservation of the Real Thing and Old Cola Drinkers of America.
• One man in San Antonio even drove to a local bottler and bought $1,000 worth of Coca-Cola Classic to stockpile.
• The Company returned to their classic formula, and original branding, in July 1985.
From then they never looked back…
Factors behind the Success of
Coca-Cola’s Brand Identity StrategyPackaging Design. Web Design
Social Applications
Exhibitions
So what does this all mean?
Summary
• Coca-Cola constantly convey their company values and execute their mission statements through various mediums.
• Part of the reason The Coca-Cola Company is so successful is because their brand identity invades the mind of their consumers by being bold and unique.
• The look and feel of the brand adopts an energetic and lively tone to reflect the business’s core values.
TAH
KN YUO
Recommended