Wonderful world of Disney Foodservice

Amit Kumar Das@Amit Das_2030

The Wonderful World of Disney Foodservice What other Quick Service Restaurants can learn from Disney

Magic never seems to die

at Walt Disney Parks

and Resorts

Thousands of behind-the-scenes

employees are responsible

for creating that Magic in the fantasy land

Disney by the NumbersA look at the foodservice operation powering Walt Disney Parks and Resorts• 365 quick-service restaurants• More than 18,455 different food items available• 81 million meals served annually, including 57 million quick-service meals• 20,000 food and beverage cast membersSource: Walt Disney Parks and Resorts

An operation that would be the

35th largest restaurant company in the

world by sales

The parks welcome nearly

35 Million visitors

annually

Like the restaurant industry, Disney is racing to keep up with

consumers’ evolving food demands and expectations for healthier and more premium

menu items

Guests treat a

meal as a dining experience that is as much a part of their vacation

fantasy

Disney employs 290 chefs who are responsible for researching,

designing, testing, and ultimately rolling out

new menu items

Chefs visit international cities for inspiration, and hold consumer

insight groups to develop new menu items—the same trends

that are forcing quick-service operators to reevaluate their

own menus

Disney, is looking at ways to

incorporate customization

into its own concepts

Disney’s food operations is a great case study on

menu items, quality standardsand

preparation time for the Quick Service Restaurants

The Disney parks are investing in upgrades to service structure and storytelling engagement to create an experience that children and their families won’t soon forget

Disney is blurring the lines between quick service, fast casual, and table service to create more opportunities for

families to dine where they want to dine and when they want to dine

Be Our Guest is an example of Disney’s extensive work to balance

restaurant-industry trends with the magical sort of storytelling that

Disney isfamous for

Story of a restaurant is about the ambience, the structure, and the

storyline that comes with the service

Meals are ordered via touchscreen kiosks in a lobby area and guests are given a “rose” with

the NextGen technology that is tapped at the kiosk and then carried to the table.  Servers

deliver your food by finding your rose

Recent $1 billion, Disney-wide development,

MyMagicPlus, takes dining at the parks to a whole new

level

Guests who sign up receive a MagicBand ahead of their trip, a

bracelet that connects via radio to sensors all over the park,

delivering information on the guest’s purchases and preferences

Like quick-service industry, Disney has made

health and nutrition a major focal point in its menu

development efforts

Mickey Check, an icon that signals on menuboards which food items meet Disney’s

nutritional guidelines

Disney chefs have successfully found ways to

incorporate stealth health, making many items

that are both healthy and seemingly indulgent

Disney’s allergen-friendly menu gives more selections to visitors. It has expanded to 117 of the total restaurants. It’s an impressive

feat of innovation for an amusement park

Disney’s food operation is much more

immersive and entwined with the storytelling.

Quick Service Restaurants can learn

a lot from Disney.

Amit Kumar Das@Amit Das_2030

Thank You