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Create and Run Your First Really Big
Fundraising Campaign
7/8/15 1pm Eastern
The presentation will begin shortly.
Before We Get Started3
This presentation is being recorded!
The recording and slides will be emailed to you later this afternoon.
Please chat in any questions for our guest. We will answer them in the formal Q&A session
at the end of the presentation.
3
3
Our guest presenter »Sandy Rees, CFRE
Coach, Consultant and Creator of the GetFullyFunded system.
Author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. She’s a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded.
Accomplished presenter and an AFP Master Trainer. She’s led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local, regional, national, and international conferences.
Create and Run your first
big fundraising campaign
Sandy Rees Fundraising Coach and
Chief Encouragement Officer
You have a special project and want to run your first big fundraising campaign.
How to plan the campaign
How to craft a case for support to answer donors’ questions
How to identify “diamonds in the rough”
How to build relationships on purpose
•Fundraising Coach
•Trainer
•Author
•Animal Lover
Me and Harley
How much?
How much?
What for?
How much?
What for?
When’s it needed?
How much?
What for?
When’s it needed?
Who’s the Ace in the Hole?
How much?
What for?
When’s it needed?
Who’s the Ace in the Hole?
Are we ready to roll?
$100,000 or BUST!
Case Statement
Gift Table
Timeline
Get inside your donor’s head
What do they want to know?
What do they care about?
Make a list of 50 questions donors might want answered.
Your own questions
Other staff
Volunteers
DONORS!
No. of gifts needed
Amount of each gift
Total at this level
Cumulative Total
# prospects needed at this level
1 $15,000 $15,000 $15,000 3
2 $10,000 $20,000 $35,000 6
4 $5,000 $20,000 $55,000 12
8 $2,500 $20,000 $75,000 24
10 $1,000 $10,000 $85,000 48
20 $500 $10,000 $95,000 60
Many Below $500 $5,000 $100,000 50+
45+ donors
200+ prospects
Date Task Responsible
Plan special project campaign
Create Gift table
Brainstorm list of donor questions
Draft Case Statement
Develop prospect list
Plan cultivation activities
Begin Asks
Wrap up campaign
Campaign celebration
Campaign lessons learned
Thinking EVERYONE will give
Male or female?
Age?
What do they care about?
What do they do for fun?
Where do they spend time?
Where do they spend money?
What else?
Linkage Interest Ability Gift!!
Recency
Frequency
Consistency
Add value to their life
Build trust
Common interest
1. Have a goal in mind – where are you going?
2. Ask questions to learn more about them
3. Communicate enough
4. Plan the interactions ◦ When?
◦ Goal?
We haven’t sent out a newsletter in months
We don’t have any big donors
We’re in a small community
My Board won’t help
We haven’t sent out a newsletter in months
We don’t have any big donors
We’re in a small community
My Board won’t help
Written Plan
Board support
Help with roadblocks
Inspiration
Download yours at
www.GetFullyFunded.com/worksheets
Simple Case Statement template
Program/Project Summary worksheet
6-Figure Campaign Plan worksheet
Sample Campaign Gift Table
Blank Campaign Gift Table
www.GetFullyFunded.com
www.Facebook.com/GetFullyFunded
@SandyRees
Questions?
Free educational resources »
https://bloomerang.co/resources
•Daily blog post •Weekly webinars •Downloadables •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies
Upcoming webinar »
https://bloomerang.co/resources/webinars/
Donor Retention Begins on the First Date w/ Marc A. Pitman 7/15 1:00pm Eastern
Fundraising On A Shoestring w/ Mazarine Treyz 7/23 1:pm Eastern
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