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Why the way fundraisers think and talk can be a disconnect with your donors and what to do about it
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Prezi Presentation Online at: http://prezi.com/kfvof1a8wmkp/
Presented byAlice Ferris, CFRE, ACFRE
James Anderson, CFRE
@aliceferris@goalbustersjim
@goalbusters
Why do donors want to give?
What are we doing that makes it hard for donors to give?
What can we do to make things better?
Why does someone decide to contribute? Connection
Friend askedGrateful recipientCompanionshipThe right thing to doo
and…
LOVE
What Do Donors Want?
See Results
Trust the Organization
Appropriate and timely thanks
They want to like YOU!
We mostly focus on what’s practical for us.
We need to understand what drives our donors.
What’s “lapsed?”
“I’m a Supporter.”
Strategy:They are not “lapsed” unless they ask to be removed
Wrong “appeal”
“I gave to YOU”
Strategy:Tear down silos. Think donor experience.
What’s “major?”
“I give a LOT.”
Strategy:Reward longevity, cumulative giving.
use of TimeAlways ?Seldom ?Never ?
Who’s “major?”
“I’ll act how I’m treated.”
Strategy:Create tiers of recognition. Express genuine gratitude.
How do I give?
“But I like getting the perks.”Strategy:Cultivate philanthropy beyond transaction.
(Changing the rules)
Missing Stewardship
“You never call.”
Strategy:Schedule two appointments today.
Internal jargon should stay inside
How significant is their gift?
Talk to your donors regardless of size of gift.
It’s not about “you.”
What’s the donor focused motivation?
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