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The Case for consumer driven high quality homes
Gwyn Roberts
New Homes and Communities Lead, BRE
© 2014 BRE
1. The Government Challenge2. The Consumer Challenge3. How HQM addresses the Challenges
25 February 2015Introducing the Home Quality Mark 2
© 2014 BRE
Deliver 400,000 affordable housing starts by 2020-21,
focussed on low cost home ownership.
George Osborne Spending Review 25th November 2015
© 2014 BRE
Both more and better
As well as building more homes, we must build better homes.Indeed, better streets and neighbourhoods too.
But let’s not waste the chance to also make progress together on quality.
Ultimately that means convincing people that development is a force for making places better not worse.
Greg Clarke Speech at NHBC London26th November 2015
© 2014 BRE
One of the advantages of the Commonwealth is we have got all of those small island states that are so vulnerable to climate change, and if we can bring them on board for a deal that will help them we can then bring the whole world together in Paris
David CameronSpeech at the Commonwealth, Malta27th November 2015
© 2014 BRE
• Housing (not other buildings)
• Government wound down CSH apart from legacy developments
• Dual level Building Regulations introduced
• Unclear on future of local authorities powers in Planning & Energy Act.
• www.bre.co.uk/housing-standards-review
2. The Consumer Challenge
© 2014 BRE
3 pieces of consumer research
Introducing the Home Quality Mark
― MoneySupermarket
― Independent focus groups
― Surveys of people living in high performing homes.
Choice of home sees ‘heart’ dominate ‘head’.
HOWEVER, value objective information.
25 February 2015 8© 2014 BRE
© 2014 BRE
What did people say?
Amenities, location and
space
Community
Sound Investment
Good quality
Exceed Expectations
Reassurance over running
costs
NoiseLight and Airy
96% made changes to
be more sustainable.
Need for clear
controls
Temperature
© 2014 BRE
― Information “When I’m looking it will give me some pointers”
― Value
― Over 90% people would prefer a home with independent mark.
― 1 in 5 people would pay more.
25 February 2015 10© 2014 BRE
Consumer Trust
© 2014 BRE
Who is BRE?
UK’s leading building science centre
90 years of testing, researching and innovation of buildings.
Works across the globe
© 2014 BRE
Why do we need the Home Quality Mark?
The Home Quality Mark is a new rigorous and relevant standard for new homes.
Provide consumers with the tools to make the smart choice when buying or renting a new home.
Enable housebuilders to differentiate their products and to articulate the benefits of new homes.
#betterhomes
© 2014 BRE
Home - A home is more than 4 walls and a roof, it is about hearts and minds.
Quality - Everybody wants quality, but doesn’t always know what it is.
Mark - Provides reassurance, independence, backed by science.
“Independent benchmarking of new homes is hugely important”.
Cala Homes Chief Executive Alan Brown
#betterhomes
© 2014 BRE
Example
© 2014 BRE
What makes a quality, sustainable home?
C0
2 EmissionsD
aylig
ht
PollutionAir Q
uality
Sound
Security
Energy Cost
Access for AllGrowing space
Water
EcologyFlood Resilience Local Amenities
Spac
e
Materials
Aftercare
DigitalIntuitive
Defects
Evaluation
Temperature
Communities
© 2014 BRE
My
Wel
lbei
ng
My
Cos
t
My
Foot
prin
t
Section Issues Stars Indicators
Inputs Outputs
© 2014 BRE
Our Surroundings- Transport
- Local Amenities
- Resilience to Flooding
- Recreational Space
- Ecology
- Security
- etc.
Knowledge Sharing- Aftercare
- Commissioning
- Smart Homes
- Post Occupancy Evaluation
- etc.
My Home- Air Quality
- Temperature
- Noise
- Materials
- Energy
- Space and Access
- etc.
© 2014 BRE
UserHuus
Future of Standards
Public Profile
Launch
Consultation
HQM beta
Spring 20152014 Autumn 2015 2016 +
Finance£
CaseStudies
Full Training
Search property
Summer 2015
Site MarketingWeinerberger
Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
Visit www.homequalitymark.com
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