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City of Santa Clara
Swapping at the LibraryCommunity Based Efforts With Little Local Government Assistance That Drive Repair and Reuse
Cheryl Lee, Branch ManagerSanta Clara City Library – Northside Branch Library August 4, 2014
City of Santa Clara
Agenda
• Library Philosophy and Principles• Inspiration• 2011 Back to School Swap• 2012 Back to School Swap• 2013 Halloween Costume Swap• Future
City of Santa Clara
About Me• Palo Alto City Library’s Community
Engagement/Outreach Librarian • Branch Manager of Northside Branch Library• Librarian for 8 ½ years• Struggled with reading all of my life• 2011 Eureka! Leadership Fellow• 2014 Library Journal Mover and Shaker• Opening a new library in 6 days!
City of Santa Clara
My Philosophy and Principles• Little/No Cost Programming• Customer Engagement• Core values of the City• Non-Traditional
Programmer• Not Your Grandma’s Library• Challenge• Community Partners
City of Santa Clara
My Inspiration
Consignment &Vintage Clothing
Cost Savings
Community Building
City of Santa Clara
My Inspiration
City of Santa Clara
2011 Back to School Swap
City of Santa Clara
Marketing & Advertising• Walter Hays Green Team• Walter Hays PTA• Palo Alto Unified School
District eNews• Parents Club of Palo
Alto/Menlo Park• Social Media
City of Santa Clara
Marketing & Advertising
City of Santa Clara
Community Partners
City of Santa Clara
Pre-Swap Preparation• Collection Bins • Drop-off 1 hour before
swap• Staff on site to sort bins
• Toys• Books/DVDs• Clothes• Accessories• Miscellaneous
City of Santa Clara
Ready – Set - Go!
City of Santa Clara
Ready – Set - Go!
City of Santa Clara
Lemonade Stand
City of Santa Clara
Raffle
City of Santa Clara
Lemonade Stand
City of Santa Clara
2012 Back to School Swap
City of Santa Clara
Marketing & Advertising
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
ModificationsBack to School Swap
2011 2012
Drop Offs 1 hour prior to start 1 week prior to start
Sorting Staff Sort Customers Sort
Marketing - Walter Hays Green Team - Social Media - Inside the Library
- Heavy social media - Word of mouth - Walter Hays Green Team - Parents Club of Palo Alto/Menlo Park (PAMP)
Extras Lemonade Stand Nothing
Attendance 42 104
Time 1 Hour 10 minutes
City of Santa Clara
Halloween Costume Swap
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Collection Bins• 0-2 Years Old• 3-6 Years Old• 7-10 Years Old
City of Santa Clara
Collection Bin Sites
Total of 9 Collection Sites
City of Santa Clara
Marketing and Advertising
Palo Alto Unified School District eNews
Parents Club of Palo Alto/Menlo Park
Social Media
4 Community Partners More Visibility
City of Santa Clara
Sorting and Hanging
City of Santa Clara
Sorting and Hanging
City of Santa Clara
Halloween Costume Swap Day
City of Santa Clara
Halloween Costume Swap Day
City of Santa Clara
Management of the Swap
Next year - Wristband approach
Grouped by number
Entry by number
City of Santa Clara
Management of the Swap
City of Santa Clara
Community Tables
City of Santa Clara
Community Tables
City of Santa Clara
Community Tables
City of Santa Clara
Entertainment
City of Santa Clara
Entertainment
City of Santa Clara
Grab Your Costume
City of Santa Clara
Grab Your Costume
City of Santa Clara
Grab Your Costume
City of Santa Clara
Results and the Future180 Costumes Collected 180 Costumes Given
• Survey results were positive• Will do it again but at Northside Branch Library• System-wide approach
• South Bay Site• Peninsula Site
• Seeking Community Partners for our next swap
City of Santa Clara
Shameless Plug
City of Santa Clara
My Contact Information
Cheryl Lee, Branch ManagerSanta Clara City Library -Northside Branch695 Moreland WaySanta Clara, CA 95054408-615-5501clee1@santaclaraca.govFacebook: /librariancherylTwitter: @librarianclInstagram: @lcherylc
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