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WHY THE
CAMPAIGN
WORKS Emily Fletcher
USESPOPULAR
GIFS
AND YOUTUBE
CELEBRITIES
FULL-TIME TOBACCO
USE
TO EXPRESS THAT THE EXCUSE:
PART-TIME “SOCIAL SMOKING”
CAN TRAP YOU INTO
INCLUDES SOCIAL MEDIA REFERENCES TO
TINDER
TO BETTER CONNECT THE MESSAGE TO YOUNG ADULTS
VOICES A CLEAR CALL TO ACTION
REQUESTING HELP TO END TOBACCO USE
PLAYS COMMERCIALS ON TELEVISION CHANNELS THAT REACH THEIR
DEMOGRAPHIC
THIS CAMPAIGN
WORKSAND THAT’S THE
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