CRO Partnering Presentation -Mentus (Nov 2013)

Mentus Partnerships

Global Reach

Next Door Service

2

Mentus Services

Marketing

• Branding / Positioning• Integrated Marketing

– Advertising– Collateral / Direct Mail– Interactive Strategies

• Product Launch• Interactive Marketing

– Websites– Apps

Investor Relations

• Annual Reports• Online Annual Reports• IR Websites• IR Apps• Social Responsibility Reports• Capital Campaigns• IPO Support

• Marketing and investor communications for over 32 years• Shaping brand perception and building market value

Mentus Project Development Process

3

PRINT

INTERACTIVE

DESIGN

Design• Client feedback into design • Integrate photos and copy • 3 proofing rounds

Objective: Integrate client feedback to refine final design

Design• Refine website concept • Build out website• Determine final content details• Acquire images and videos

Objective: Align total content with design

DEFINITION

Definition • Concepts developed (3 min.)• Frame look and feel

Objective: Integrate client input into design phase

Definition • Develop information architecture • Create 3 interactive concepts • Establish interactive vocabulary• Landing and home page options

Objective: Integrate client feedback into design

DISCOVERY

Discovery• Determine project parameters• Conduct research• Develop Creative Brief

Objective: Achieve consensus on key messaging

Discovery• Determine interactive requirements and objectives• Select interactive media assets• Evaluate competitive websites

Objective: Achieve consensus on Annual Report objectives

Own Client Relation

Retain Client Relation

Delivery• Supply camera-ready art, production and proofing• Obtain Clint approval

Objective: Document printed and delivered

Delivery• Programming • Integrate final copy, photos, charts, etc. • Test and upload site

Objective: Online Annual Report live

DELIVERY

Partnering Components

STRATEGY

OBJECTIVES

HOSTING

OBJECTIVES

Partnering Drivers• Instant access to new customers and markets

– "If I move into a market myself, it could take years, If I do it with a partner, it could take months.”

Gene Slowinski, Rutgers Graduate School

partner at Alliance Management Group

• The halo effect– "Doing an alliance deal with a major player clearly adds credibility to a

smaller organization, even if it doesn't have a bottom-line effect.”Barry Sloane, CEO of Newtek Business Services

• Supply of additional capital • Access to technology or manufacturing processes • Access to established business relationships.• Broaden sales footprint beyond established regions• Mitigate business risk

National and Multi-national Reach• World’s primary mobile channel access: CDMA – Qualcomm• World’s largest prescription company – MedcoHealth• World’s older aerospace company – Curtiss-Wright• World’s largest automotive parts company – Delphi• World’s largest jewelry company – Signet Jewelers• World’s largest food services company – Sysco• World’s largest pork company – Shuanghui• Largest hydroelectric company in China – China Hydroelectric• First U.S. company on Japanese exchange Medicinova• First commercial biotech company – Hybritech• First cancer drug in 22 years – Biogen Idec• Leading U.S. skilled nursing provider – Genesis Healthcare• Leading global EMS provider – Sanmina• Leading global supply chain company – Ryder System

Select Investor Clients

Partners

• Abernathy MacGregor– Investing and M&A Deal Websites

• Feinstein Partners• LSNye Visualization• MavisMedia• MotionStrand• Q4 WebSystems

– Corporate and Investor Websites

• Radio Ranch• Thomson Reuters• West Coast Projections• Wordanista

Abernathy MacGregor

• One of a small group of high-end corporate, strategic, and financial consultancies– Founded in 1984, based in New York, with offices in Los

Angeles, San Francisco and Houston

• Huge deal-maker: – Advised on 31 deals globally worth more than $66 billion in the

first half of 2013

• Works with partners when special expertise is needed in specific countries– International network of 10 agencies in 21 cities on four

continents

Abernathy Deals

Shuanghui International

Q4 WebSystems

Q4 is the market leader in online

Investor relations, social media &

mobile solutions:

• Corporate & IR Websites• Tablet and Phone Mobile Apps• Social Media Integration• Webcasting & Conference Calls• Best Practice Consulting

Customized to your unique needs.

• Established 2006• 45+ employees• +300 clients• Global brands• Fortune 500

clients• REIT experience• NYSE subsidy

partner

Q4 - Sample Clients

Q4 - 3 Screen Solution

DesktopBest Practice IR Website

TabletBrowser App Delivered through

Mobile Browser

PhoneBrowser App via Mobile Browser

Curtiss-Wright

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Curtiss-Wright

15

16

IR Site Before

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Ryder Investor Website

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Agency Positioning

• Unequaled market background– Three decades of investor positioning and marketing positioning

• Expertise positioning companies for capital markets– Nearly 150 IPOs, along with their road shows.

• World-class integrated strategic branding, design– Robust design process systemizing creative process– History of over 32 years with 15,000 projects, 600+ ARs– Award-winning annual report design

• Unparalleled client service– Long standing client relationships – We adapt to your way of working– Budget and time sensitive

Mentus Partnerships

Global Reach

Next Door Service