Designing for Global Health Innovation

Designing for Global Health Innovation: Foreign Lands - Familiar Problems

- New Opportunities

Cameron D. Norman PhD MDes Cense Research + Design Dalla Lana School of Public Health

Innovation: A new idea realized for benefit

THINKING ABOUT POSITIVE CHANGE

The Challenge of Change

The only people who truly welcome change are wet babies

If you want to understand something, try to change it – Kurt Lewin (1951)

Likelihood of Action• A person or organization is more

likely to act if...

– View themselves (or their organizations) as personally susceptible to a problem

– Sees the (potential or real) problem as serious

– Believes the recommended change (or innovation) will reduce the risks associated with the problem

– Assesses the pros as outweighing the cons of change

– Believes others endorse the change (the change is supported by key others)

Likelihood of ActionA person or organization is more likely to act if… • Is motivated to comply with others’ wishes

• The environment is supportive of action

• Person (or organization) have the necessary knowledge and skills to carry out change actions

• They are confident that they can carry out action • Change is aligned with the values of the person or

organization • Skinner, H.A. Promoting Health Through Organizational Change. San Francisco: Benjamin Cummings Publishers, 2002

THINKING IN SYSTEMS

DesignThinkingaboutDesign

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

“Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.” - Herbert Simon

Problem FramingProblem FindingProblem Solving

IdeateFocusPrototypeEvaluateIterate

Systems Thinking

Design Thinking

The design & innovation process

Discovering

Sensemaking

Ideating

Prototyping Refining

Evolving

Evaluating

ProblemFinding

The design & innovation process

Discovering

Sensemaking

Ideating

Prototyping Refining

Evolving

Evaluating

ProblemFinding

Sense and meaning is nested within systems

The design & innovation process

Discovering

Sensemaking

Ideating

Prototyping Refining

Evolving

Evaluating

ProblemFinding

!

The design & innovation process

Discovering

Sensemaking

Ideating

Prototyping Refining

Evolving

Evaluating

ProblemFinding