Digital health campaigns - award winning secrets

An innovative and integrated digital health programme

21/02/2013

ruderfinn.co.uk 1

3 wins, 1 highly commended and 1 finalist10 additional industry award wins / finalists for the campaign in 2013

Integrated multi-channel campaign Digital patient care programme – patient education

Social media

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Two-thirds of parents are unaware that current vaccines don’t protect children from all types of meningitis.

Our approach

Educate parents about the risks of meningitis and empower them to understand the signs and symptoms of the disease 

Blend digital and traditional media channels to spread the word through peer to peer communications

One campaign film

Offline

Online

7 million film viewsthrough on and offline channels

24.7 million opportunities to engage with the campaign

16,000+ likes on Facebook

20cinemas showed film across UK

54 pieces of media coverage

10 mummy blogger ambassadors

195 tweets reaching

250,000

One campaign film

Offline

Online

7 million film viewsthrough on and offline channels

24.7 million opportunities to engage with the campaign

15,000+ likes on Facebook

20cinemas showed film across UK

54 pieces of media coverage

10 mummy blogger ambassadors

195 tweets reaching

250,000

Awareness that ‘children are not protected against all types of meningitis’ rose from 32% to 82%

1 Demonstrate a true change in knowledge or behaviour as a result of your campaign

Our top tips for winning…

2 Articulate the passion and commitment of the team and a belief in your campaign as a worthy winner within your entry

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3 Set realistic KPIs at the outset and demonstrate how you have met or exceeded them

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4Ensure your strategy is credible and demonstrate that it was based on true insights – was digital really the right channel to use and who was the audience you were trying to reach?

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5 Create an award worthy campaign in the first place – think big and conceive a concept that genuinely pushes industry boundaries

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This programme hits the spot across the board. An emotional and moving programme it smashed all objectives and benchmarked awareness throughout.

1 Bedford Street

London

WC2E 9HG

T +44 (0)20 7438 3050

E mail@ruderfinn.co.uk

www.ruderfinn.co.uk