HBS Sales Presentation Aug. 14 2014 v01

THURSDAY, AUG 14th 2014

KEY MESSAGING: “IT’S LIKE FEEDING YOUR MUSCLES WITH A FIREHOSE” “SWELL THE CELL. GROW THE MUSCLE!” “TRAIN FOR THE PUMP, REAP THE REWARDS!”

THE PROMISE: GET A FULL, DRY AND VASCULAR LOOK IN THE GYM INCREASED BLOOD CONCENTRATED IN THE MUSCLE RESULTS IN MECHANICAL FORCES THAT STIMULATE GROWTH

POWER THE PUMP WITHOUT STIMS

MUSCLE GROWTH FOCUS

PROVEN TESTED UNIQUE INGREDIENTS

TWO GREAT SAMPLE PACK FLAVORS

• 1.2 g Citrulline Malate 2:1 – 835 mg Citrulline & 419 mg Malate

• Powers double the blood Arginine level• Malate contributes to the Krebs Cycle• Improves kidney bicarbonate reabsorption• Powerful buffer against Ammonia• Increases Oxidative ATP production (nutrient →

energy production)• Increases rate of post-exercise Phosphocreatine

replenishment

• Improves blood Arginine levels • Increases blood flow 4x over control• Increases blood vessel relaxation 5x over

Arginine HCl

• Discovered in 1910 by the Nobel laureate Albrecht Kossel

• 1994 discovered agmatine synthesis in mammals• Improves nutrient partitioning → +glycogen

+intramuscular water via +insulin rec. sens.• Competitive inhibitor of enzyme all isoforms i &

nNOS but stimulates eNOS → +NO → vasodilation• Increases levels of Leuteinizing and Growth

Hormones• Imidazoline and α-2 adrenoreceptor non-selective

agonist (“Magic Shotgun” therapeutic profile” affecting multiple molecular targets at once)

“Perpetual Pump” through multiple pathways1. Enhanced insulin production & insulin sensitivity2. Improved muscle glycogen & intramuscular water3. Increased vasodilation4. Drier appearance via diuretic effect through

increased glomerular flow rate

Added benefits5. Enhances mood; considered a novel

neurotransmitter (AD like effects)

THE ARM TEST

Produces the pump via:• Increases in fluid conc. in the blood & tissues• Increases in osmolarity (expan. of fluid vol.)

Positively affects endurance via:• Decreases core temperature• Decreases HR in exercising individuals

HydroMax• Highest potency at 65%• GMS is between 4 – 10% and is unstable

Derived from Cocoa (chocolate)• True extract, not synthetic (30 mg Theobromine)• Vasodilator (increased/improved blood flow)• Diuretic (drier appearance)• Commonly used for pectoralis angina, hypertension and vascular diseases

98% Extract of Evodia Rutaecarpa (24.5 mg Rutaecarpine)• Increases relaxation of smooth muscle via eNO

vasodilation• Increases Ca+ ions increases velocity and

strength of muscular contraction• Researchers hypothesized that overall increases

in NO may result in muscle cell hypertrophy and new muscle growth

H:VOL vs iFORCE HEMAVOL

▪ 2 FLAVORS ▪ 100% TRANSPARENT LABEL DETAIL▪ B12 FREE▪ 5-MTHF VITAMIN B9 - FOLATE (1mg)▪ HYDROMAX MOST POTENT FORM▪ 575 mg AGMAPURE® AGMATINE▪ 1.25 g CITRULLINE MALATE 2:1▪ 100 mg NOR + 380 mg VALINE ▪ INOSITOL STABILIZED ARGININE▪ 2.5 g TAURINE▪ RC-NOS (98% @ 25 mg)▪ THEOBROMA CACAO (20% @ 150 mg)▪ ORNITHINE HCl (60 mg)▪ ONLY 1 SCOOP NEEDED ▪ 285 g TOTAL FILL (30 Servings)

▪ 6 FLAVORS▪ PROPRIETARY BLEND▪ OVER 20K RDI VITAMIN B12▪ INSUFFICIENT GLYCEROL FORM▪ 500 mg AGMATINE SULFATE▪ 2.5 g CITRULLINE MALATE (NO SPEC)▪ 125 mg NORVALINE▪ ALPHA-GPC (Unknown incl.)▪ RUTAECARPINE (Unknown incl./%)▪ EPIMEDIUM (Unknown incl.)▪ RECOMMEND 1 – 2 SCOOPS▪ 240 mg TOTAL FILL (32 Servings)

$31.99 at Bodybuilding.com

$29.99 at Bodybuilding.com

H:VOL vs CMD NOXIVOL

$33.15 at Bodybuilding.com $29.99 at Bodybuilding.com

The AMINOCORE Pitch

• Perfect for building muscle and reducing muscle loss• Take during training to intensify training and improve recovery and recuperation • Backed by rock-solid, verifiable, independent research• Soluble (particle-free), Clear and Foam-Free

Why AMINOCORE?

• Stimulates Muscle Growth with No Carbs or Calories• Prevents Muscle Breakdown• Over 8 g of BCAAs per Serving• The Ideal Ratio Supported by Research• Provides Direct Muscle Fuel• Exceptional and Exclusive Form of BCAAs• 100% Solubility – No Foam, No Film, No Particles• Fortified with B Vitamins to Support Anabolism• Fortified with α KIC to Further Support Anabolism

The AMINOCORE Research

Std. to 180 lb. (81.8 kg) person = 8,180 mg

10 Serving 90 g

Xtend

BSN AminoX

Bpi Best BCAA

EFFICACIOUS DOSAGE? YES, 8.2 G CONFIRMED BY RESEARCH

PROPER FORM? YES, 45:30:25 RATIO BCAAs

KEY POINTS:

ORAL SUPPLEMENTATION EFFECTIVE? YES, RESEARCH CONFIRMS

A. 8.2 g BCAAs – NOT GLUTAMINE (NOT A BCAA) B. 7 PHARMA-GRADE B VITAMINS ESSENTIAL FOR PROTEIN SYNTHESISC. ALPHA KIC BUFFERS AMMONIA & CREATES LEUCINE

100% INSTANTIZED BCAAs – MIXES EASILY & CLEAR

NOW IN 3 SIZES + SAMPLE PACKS

NOW WITH 4 FLAVORS + UNFLAVORED

VITAMINS & KIC ARE KEY DIFFERENTIATORS

RAZOR8 KEY FEATURES:

• FULL 5 G CREATINE

• NITROSIGINE® 4x BLOOD FLOW

• AGMAPURE® FERMENTATION DERIVED

• HYDROMAX® (Glycerol 65%)

• 3 FLAVORS & 2 SIZES

• EXTREMELY UNIQUE LOOK

SAMPLE PACKS IN ALL 3 FLAVORS

C4 Extreme $29.99

Beta Alanine 1,500 mg vs 425 mg

Creatine Nitrate 1,000 mg vs Creatine Mono 4g + HCl 1g

Arginine AKG (likely 1:1) 1,000 mg vs Arginine HCl 515 mg + Nitrosigine 445 mg + Arginine Pyroglutamate & Ethyl Ester 125 mg

No Agmatine vs Agmapure 365 mg

Caffeine 135 mg vs 272 mg

Mucuna + Synephrine *PB vs Higenamine 45 mg + Di-Caff. Malate 24 mg + Hordenine 22 mg + Yohimbine 4.5 mg

Vitamins C, B3, B9 and B12 vs Yerba Mate GT 10 mg + Naringin 4.5 mg

• C4 has only 5.9g Serving• Large proprietary blend• Heavy dose of Beta-Alanine• Creatine Nitrate very underdosed for Creatine• 177 g (over 100 g less material than R8)

NO Xplode $29.99

Proprietary Blends

18.5 g Serving

Effervescent

7g Carbs (Sugars not reported)

140 mg Sodium

DMAE, Betaine

JYM Pre $34.97

20 Servings

Proprietary Blends

26.5 g Serving

4g Carbs (2 g Sugars)

220 mg Sodium

Creatine HCl 2 g

Beta Alanine 2 g

Taurine 1 g

6 g BCAAs

Caffeine 300 mg

Citrulline Malate 6 g

Betaine 1,500 mg

RAZOR8 US WHIZ BANG:

KEY FEATURES:

• 4 G 45:30:25 BCAAs + 600 MG BETA-ALANINE

• FAT BURNING CAPACITY + FOCUS

• 7 FOLD INCREASE IN GH RELEASE

• 1 G CITRULLINE MALATE

• LOADED WITH ELECTROLYTES

• POTENT ANTI-OXIDANTS

• CREATINE-FREE

• 30 SERVINGS

5-Source Sugar-Free Carbohydrate Fuel✓Quality Carbs

✓Clustered Cyclic Dextrin✓5DE-Malto✓Fibersol® Resistant Maltodextrin✓Rice & Potato Starch

✓Loaded with Electrolytes-Replenish/Hydrate✓Matrix of Insulin Mimickers to further enhance uptake✓Exceptional Taste and Mixability

KEY FEATURES:

• Ideal During Training Drink

• Absolutely amazing taste & Great Mixability• 6 High-Quality Balanced Carbs

• Sugar-Free & Zero Artificial Colors

• Electrolytes to Sustain Hydration

• Insulin Sensitizers to Enhance Absorption

Who is TESTOFX LOADED for?

Anyone looking to increase T-Levels and limit/decrease Estrogen and DHT.

Increases in Muscle Mass, Feeling of well-being, Vigor and Sexual Health.

5-STAGE TEST OPTIMIZER

• 284% MORE BIOAVAILABLE TEST• 376% MORE TOTAL TEST• 3 CAPS PER DAY• POTENT ANTI-AROMATASE• PATENTED, RESEARCH-VALIDATED DRIVER TESTOSURGE• Now with NOVALDIM

5-STAGE TEST OPTIMIZER

• 32% Reduction in Cortisol levels• Decreased Cortisol paves way for increase Testosterone• We are the only player with this feature• Backed by human clinical studies• 32% Increase in serum DHEA

CORTISOL

TESTOSTERONE

DECREASE CORTISOL

1

• 376% Increase in overall Testosterone• 284% Increase in Bioavailable Testosterone• Increases by way of Aromatase inhibition and decreases in SHBG/Albumin Proteins• Tribulus increases LH and helps prevent downregulation• Eurycoma also decreases SHGB and increases DHEA through alternate pathways

INCREASE TEST

2SHBG/ALBUMIN

TESTOSTERONE

• ALA is the Universal Anti-Oxidant• Inclusion supports the health of hormone receptors sensitive to Free-Radical Damage• Testosterone Receptor health increases the ability of BioAvailable Testosterone to activate

ENHANCE RECEPTORS

3FREE RADICAL

DAMAGE

TESTOSTERONERECEPTOR HEALTH

• ACTIVELY METABOLIZES ESTROGEN TO INACTIVE FORM• PREVENTS ESTROGEN BUILD UP• LITERALLY DECREASES THE SYNTHESIS OF ESTRIOL & ESTRADIOL• RESVERATROL INCREASES TEST VIA ANTI-AROMATASE AND S.E.R.M.

ESTROGEN DISPOSAL

4

ESTROGEN SYNTHESIS

TESTOSTERONEIMPACT

• DECREASES DHT• PROTECTS AGAINST NEGATIVE EFFECTS

DHT INHIBITION

5

DHT

• COMPLETE 5-STAGE SYSTEM• FULL 1-MONTH SUPPLY• SUPERIOR SHELF DISPLAY• VASTLY SUPERIOR TO TESTOFEN• PATENTED, RESEARCH-VALIDATED DRIVER TESTOSURGE