MedCity ENGAGE 2015: Patient engagement challenge

Prescriptions in Innovative Patient EngagementENGAGE

Goal: Use design thinking to explore innovative ideasthat promote better engagement around health

.

Bob is a patient…

• Male• Just turned 55• Borderline obese• Recently diagnosed pre-diabetic• BMI is too high• Won’t consistently take a pill for

his high blood pressure• Doubts that changing his

lifestyle would make him healthier

• Painful pre-arthritis in the knees from his weight

• Depressed

Drag picture to placeholder or click icon to add

What are the breakdowns today?

Diagnosis Acceptance Improvements

Prediabeticdiagnosis

Goes to Pharmacy

for prescription

Starts Diet, eats more

veggies, cuts out soda

Family and friends are supportive

Starts Exercising

1

2 4 6 8

Breakdown: Breakdown: Breakdown: Breakdown:

Takes pills consistently

Insurance helps with

costs

Follows up with doctor,

improved results3 5 7

Breakdown: Breakdown: Breakdown: Breakdown:

Ready, Set, Charette!

Fifteen ideas created in 30 minutes

BIG IDEAS

Free gym membership until you lose your first 10lbs

Post diagnosis support: “Case coaches” help clarify and explain diagnosis

Insurance checker: Doctors verify coverage of prescriptions before patient leaves the office

Real-time photo of your grocery cart to provide healthy eating advice

Smart Shopping lists with recommendations based on diagnosis

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