Olarif DS (Olopatadine 0.2%) Ophthalmic Solution launching Literature Presentation

Allergies

Ocular Allergies

More than 20% population of the world is usually affected by different types of Ocular Allergies.

Allergic conjunctivitis is the most common and the most irritating one.

Conjunctivitis

Inflammation of the conjunctiva is called conjunctivitis

1. Bacterial Conjunctivitis2. Viral Conjunctivitis3. Allergic Conjunctivitis

Allergic conjunctivitis is inflammation of the conjunctiva due to allergic activities

Allergic Conjunctivitis

Allergic Conjunctivitis

Ensures excellent efficacy and greater tolerability2

…greater patient satisfaction by rapid symptomatic relief

•The best option for Allergic

Conjunctivitis treatment

•Better than Ephinastine in preventing

ocular itching & redness

•Ensures excellent efficacy and greater

tolerability

•Safe for children and adolescent

•Safe for long term use

Major indications:

1. Seasonal allergic conjunctivitis

2. Perennial allergic conjunctivitis

3. Allergic Keratitis

4. Allergic Kerato-conjunctivitis

Product Positioning

Physician Positions1. Ophthalmologist Allergic conjunctivitis, Allergic

Keratitis , Allergic Kerato-conjunctivitis

2. Pediatricians Pediatrici allergic conjunctivitis and keratitis

3. Potential GP & Medicine Sp. Allergic conjunctivitis, Allergic Keratitis , Allergic Kerato-conjunctivitis

Action Plan• Select Five doctors of your territory who are

prescribing Olopatadine DS

• Convey the special advantages of Olarif DS over

the competitor’s brands.

• Visit these doctors frequently until prescription

is achieved.

• Monitor prescription share of loyal doctors

• Make the best use of physician’s sample and

promotional tools to the target doctors for

increasing prescription support

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